Publications

September 2003 (Revised February 2010)
Teaching Note

Zipcar: Refining the Business Model (TN)

Teaching Note for (9-803-096), (9-806-717), and (9-806-718). View Details

Keywords: Transportation Industry; Service Industry

January 2001 (Revised May 2003)
Case

Novartis Pharma: The Business Unit Model

By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis

In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details

Keywords: Restructuring; Recruitment; Product Marketing; Organizational Structure; Problems and Challenges; Health Industry; Pharmaceutical Industry

November 1998
Article

Modeling Large Data Sets in Marketing

By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel

Keywords: Analytics and Data Science; Marketing

Find at Harvard

1980
Chapter

Implications of Political Models of Organizations

By: M. Tushman and D. Nadler

Keywords: Government and Politics; Organizations

14 Dec 2022
Podcast

Nature-based Carbon Removal: DroneSeed’s Reforestation Model

Grant Canary, CEO of DroneSeed, a startup company designed to accelerate reforestation after wildfires, shares his perspective on the landscape of nature-based carbon removal solutions and how DroneSeed has developed a business model to address both climate and... View Details

15 Oct 2014
News

A New Model for the Manicure

January 23, 2019
Other Article

A New Model Of Business Education

By: P. Tufano

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October 2019
Exercise

Business Model Exercise: Purpose and Overview

By: Shikhar Ghosh and Christopher Payton

September 1973
Article

An Intertemporal Capital Asset Pricing Model

By: Robert C. Merton

Keywords: Capital; Assets

Find at Harvard

April 2015 (Revised May 2018)
Case

NXTP Labs: An Innovative Accelerator Model

By: Josh Lerner, Maria Fernanda Miguel and Laura Urdapilleta

This case follows a unique accelerator fund in Latin America, facing challenges on how to keep growing, including development of venture capital fund and leveraging of entrepreneur ecosystem. View Details

Keywords: Latin America; Accelerator; Ecosystem; Entrepreneurship; Venture Capital; Business Startups; Financial Services Industry; Latin America

2006
Journal Article

Emerging Economic Models for Vulnerability Research

By: Frank Nagle and Michael Sutton

August 23, 2004
Article

How Model Behaviour Brings Market Power

By: Douglas B. Holt, J. A. Quelch and E. Taylor

April 1987
Article

Testing in Models of Asymmetric Information

By: David S. Scharfstein and Barry Nalebuff

Read Now

October 1981
Background Note

Note on Network Optimization Models (Abridged)

By: Roy D. Shapiro

Keywords: Networks

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March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

reasonable profits and reduced Hepatitis C, and rates of which are expected to fall by 86 percent between 2020 and 2030, according to Egypt’s Ministry of Health. This real-world example demonstrates how a business model can help Big... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

In a perfect world, scientists share problems and work together on solutions for the good of society. In the real world, however, that's usually not the case. The main obstacles: competition for publication and intellectual property protection. Is there a View Details

Keywords: by Martha Lagace

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States