Filter Results:
(1,434)
Show Results For
- All HBS Web
(1,434)
- People (1)
- News (282)
- Research (846)
- Events (5)
- Multimedia (5)
- Faculty Publications (241)
Show Results For
- All HBS Web
(1,434)
- People (1)
- News (282)
- Research (846)
- Events (5)
- Multimedia (5)
- Faculty Publications (241)
- Research Summary
Understanding Customers
In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- Program
Advanced Management Program
Summary Market volatility, digital transformation, and innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who are global changemakers. Whether you are looking to move up to... View Details
- 05 Mar 2013
- First Look
First Look: March 5
propose Type 3 processing in order to better understand prolonged thought processes. We sketched possible outlines of Type 3 processing. E-Commerce in Asia: Challenges and Opportunities Authors:Gupta, Sunil, and Tanya Bijlani Publication:Asia Business View Details
Keywords: Sean Silverthorne
- 10 Mar 2010
- Working Paper Summaries
A Reexamination of Tunneling and Business Groups: New Data and New Methods
- 05 Jul 2006
- Working Paper Summaries
Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
By: Karen Mills
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
- 2021
- Chapter
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
By: Karen G. Mills and Annie Dang
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science
Mills, Karen G., and Annie Dang. "Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success." In Big Data in Small Business, edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, and Torsten Ringberg. Edward Elgar Publishing, 2021.
- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- Web
PhD Programs - Doctoral
Marketing Marketing scholars explore the societal and managerial processes by which goods, services, and information are exchanged. Research provides insights into how... View Details
- Program
Creating Brand Value
nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details
- 16 Jun 2015
- First Look
First Look: June 16, 2015
senior executives emphasize in their communications. We find that our measure of disclosure time horizon is associated with capital market pressures and executives' short-term monetary incentives. Consistent with the language emphasized... View Details
Keywords: Sean Silverthorne
- Web
Faculty & Research
outcomes for children. As a result, treatment lowers relative educational mobility. Artificial Intelligence Chatbots and Mental Health: Insights into the Safety of Generative AI By: Julian De Freitas , Ahmet Kaan Uğuralp, Zeliha Uğuralp... View Details
- Web
Publications - Faculty & Research
conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details Keywords: Organizational... View Details
- 11 Aug 2014
- Working Paper Summaries
Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements
Keywords: by William Schmidt & Ryan W. Buell
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
By: David B. Yoffie
Summary
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- 29 Mar 2019
- Blog Post
SEI25 Series: Misan Rewane, MBA 2013, CEO WAVE
2013, NVC 2013 Winner) shares her insights on founding and leading a social enterprise. Misan is the cofounder and CEO of WAVE (West Africa Vocational Education), an organization dedicated to tackling youth unemployment in West Africa.... View Details
- 26 Mar 2019
- Blog Post
SEI25 Series: Misan Rewane, MBA 2013, CEO, WAVE
This post is part of our Social Enterprise Initiative 25th anniversary blog series, which highlights some of the faculty, staff, students, and alumni who have been a part of SEI throughout the years. In this post, Misan Rewane (MBA 2013, NVC 2013 Winner) shares her... View Details