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Show Results For
- All HBS Web
(7,363)
- People (10)
- News (1,966)
- Research (4,170)
- Events (26)
- Multimedia (7)
- Faculty Publications (2,866)
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- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- October 1994 (Revised March 1999)
- Case
Ritz-Carlton: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser, Thomas O. Jones and Norman Klein
Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are... View Details
Keywords: Competency and Skills; Customer Satisfaction; Training; Recruitment; Service Delivery; Supply Chain Management; Luxury; Balance and Stability; Information Technology
Sasser, W. Earl, Thomas O. Jones, and Norman Klein. "Ritz-Carlton: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-064, October 1994. (Revised March 1999.)
- 1999
- Manual
Corporate Information Systems Management: Teaching Manual
By: Lynda M. Applegate, F. W. McFarlan and J. L. McKenney
Keywords: Information Management
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy... View Details
- 16 Jan 2013
- Research & Ideas
The Messy Link Between Slave Owners and Modern Management
production in a ledger, instead of as people. Rosenthal is aware that what started out as a straightforward history of business practices could become highly controversial, with some misconstruing her research as a kind of justification of slavery. Instead, she wants... View Details
Keywords: by Katie Johnston
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- Research Summary
Coordination, Control, and the Management of Organizations
Michael C. Jensen's research is aimed at obtaining a clearer
understanding of how the 'organizational rules of the game' affect a
manager's ability to accomplish his or her goals and how the rules can
be structured to resolve problems and increase productivity. ... View Details
- October 1991 (Revised July 1993)
- Case
Bill Gates and the Management of Microsoft
In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft's founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly... View Details
Keywords: Organizational Change and Adaptation; Growth Management; Organizational Culture; Personal Development and Career; Information Technology Industry; United States
Rosenzweig, Philip M. "Bill Gates and the Management of Microsoft." Harvard Business School Case 392-019, October 1991. (Revised July 1993.)
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new research findings suggest that... View Details
- December 2007 (Revised April 2008)
- Exercise
The Elcer Products Transaction: Confidential Information for Elcer Products Division President
By: James K. Sebenius and Guhan Subramanian
In a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how... View Details
Keywords: Mergers and Acquisitions; Managerial Roles; Negotiation Deal; Negotiation Process; Negotiation Tactics
Sebenius, James K., and Guhan Subramanian. "The Elcer Products Transaction: Confidential Information for Elcer Products Division President." Harvard Business School Exercise 908-036, December 2007. (Revised April 2008.)
- 13 Apr 2021
- Book
How Inclusive Managers Create Glass-Shattering Organizations
managers about the gender biases that influence hiring decisions. Companies should also anonymize resumes, diversify interview panels, and evaluate candidates as a group against a set of defined criteria. Integration. Create opportunities... View Details
Keywords: by Kristen Senz
- November 2002 (Revised September 2013)
- Case
Building a Cluster: Electronics and Information Technology in Costa Rica
By: Michael E. Porter and Niels W. Ketelhohn
Describes the actions of Costa Rica President Figueres and his cabinet in attracting an Intel assembly and testing plant to their country. The effort was part of a government strategy that sought to develop further the Costa Rican electronics and information technology... View Details
Keywords: Development Economics; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Information Technology; Information Technology Industry; Information Technology Industry; Costa Rica
Porter, Michael E., and Niels W. Ketelhohn. "Building a Cluster: Electronics and Information Technology in Costa Rica." Harvard Business School Case 703-422, November 2002. (Revised September 2013.)
- April 1996 (Revised May 2008)
- Exercise
Adam Baxter Company/Local 190: 1983 Negotiation, Local 190 Confidential Information
By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
Keywords: Inflation and Deflation; Compensation and Benefits; Labor Unions; Wages; Working Conditions; Negotiation Process; Labor and Management Relations
McGinn, Kathleen L., and Victoria Medvec. "Adam Baxter Company/Local 190: 1983 Negotiation, Local 190 Confidential Information." Harvard Business School Exercise 396-321, April 1996. (Revised May 2008.)
- September 1997
- Case
Information at the World Bank: In Search of a Technology Solution (A)
By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a... View Details
Keywords: Restructuring; Information; Knowledge Management; Mission and Purpose; Technology; Public Administration Industry
Sasser, W. Earl, Josep Valor, and Carin-Isabel Knoop. "Information at the World Bank: In Search of a Technology Solution (A)." Harvard Business School Case 898-053, September 1997.
- January 2000
- Case
Measurement and Management at CitySoft
By: V.G. Narayanan and Sanjay Pothen
CitySoft is a very small software developer that is grappling with issues of cost measurement and management. View Details
Keywords: Cost Accounting; Cost Management; Applications and Software; Problems and Challenges; Information Technology Industry
Narayanan, V.G., and Sanjay Pothen. "Measurement and Management at CitySoft." Harvard Business School Case 100-056, January 2000.
- Article
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details
Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry
Gallino, Santiago, and Antonio Moreno. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information." Management Science 60, no. 6 (June 2014): 1434–1451. (Finalist of Management Science Best Paper award in Operations Management.)
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- October 2005 (Revised October 2006)
- Case
Infosys (A): Strategic Human Resource Management
By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy
Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details
Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry
DeLong, Thomas J., Jaya Tandon, and Ganesh Rengaswamy. "Infosys (A): Strategic Human Resource Management." Harvard Business School Case 406-010, October 2005. (Revised October 2006.)
- February 1990
- Background Note
Information Technology in Organizations: Emerging Issues in Ethics and Policy
Introduces a framework for identifying and analyzing the ethical and policy issues triggered by the various capabilities of information technology (IT). Ten IT capabilities are defined (access, capture, speed, permanence/storage. duplication, tracking, monitoring, data... View Details
Sviokla, John J., and Mary C. Gentile. "Information Technology in Organizations: Emerging Issues in Ethics and Policy." Harvard Business School Background Note 190-130, February 1990.