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Show Results For
- All HBS Web
(10,675)
- People (14)
- News (2,281)
- Research (6,536)
- Events (153)
- Multimedia (108)
- Faculty Publications (4,967)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 2006
- Chapter
A 'Customer-Centric' View of Global Economic Development
By: V. K. Rangan and Arthur McCaffrey
Rangan, V. K., and Arthur McCaffrey. "A 'Customer-Centric' View of Global Economic Development." Chap. 9 in Multinational Corporations and Global Poverty Reduction, edited by Subhash C. Jain and Sushil Vachani, 177–203. United Kingdom: Edward Elgar Publishing, 2006.
- 13 Jul 2007
- Working Paper Summaries
Economic Catastrophe Bonds
- 22 Apr 2019
- HBS Seminar
Francesca Rossi, AI Ethics Global Leader, IBM
- 2024
- Working Paper
The Narrative AI Advantage? A Field Experiment on Generative AI-Augmented Evaluations of Early-Stage Innovations
By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
The rise of generative artificial intelligence (AI) is transforming creative problem-solving, necessitating new approaches for evaluating innovative solutions. This study explores how human-AI collaboration can enhance early-stage evaluations, focusing on the interplay... View Details
Lane, Jacqueline N., Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh, and Pei-Hsin Wang. "The Narrative AI Advantage? A Field Experiment on Generative AI-Augmented Evaluations of Early-Stage Innovations." Harvard Business School Working Paper, No. 25-001, August 2024. (Revised August 2024.)
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
- February 2024
- Case
ReSpo.Vision: The Kickstart of an AI Sports Revolution
By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
Gompers, Paul A., Elena Corsi, and Nikolina Jonsson. "ReSpo.Vision: The Kickstart of an AI Sports Revolution." Harvard Business School Case 824-151, February 2024.
- Nov 2013
- Conference Presentation
The Political Uses of Economics Ideas: Institutionalist Economics and Managed Competition, 1920-1940
By: Laura Phillips Sawyer
Phillips Sawyer, Laura. "The Political Uses of Economics Ideas: Institutionalist Economics and Managed Competition, 1920-1940." Paper presented at the New Perspectives in the History of Political Economy, Harvard Business School, Boston, MA, November 2013.
- 30 Jul 2009
- News
Behind Microsoft-Yahoo The Online Economics of Scale
- 01 Mar 2024
- News
Shrinkflation 101: The Economics of Smaller Groceries
- 01 Jun 2022
- News
The Science and Economics of Carbon Recycling
- July 2013
- Technical Note
Competition Simulator Exercise: Questions
In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the simulator lets students explore horizontal differentiation with and without price... View Details
Keywords: Economics Of Strategy; Economics Of Competition; Competition; Economics; Game Theory; Competitive Strategy; Marketing Strategy
Van den Steen, Eric. "Competition Simulator Exercise: Questions." Harvard Business School Technical Note 714-406, July 2013.
- 05 Jul 2006
- Working Paper Summaries
Economic and Technical Drivers of Technology Choice: Browsers
8 Questions About Using AI Responsibly, Answered
Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your... View Details
- Forthcoming
- Article
Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots
By: Julian De Freitas and I. Glenn Cohen
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
- Summer, 2021
- Article
The Economics of Energy Efficiency in Developing Countries
By: Meredith Fowlie and Robyn C. Meeks
Almost all of the world’s energy demand growth is projected to occur in low- and medium-income countries (LMICs). Targeted energy efficiency investments have the potential to mitigate tensions between economic growth objectives and sustainable development commitments.... View Details
Fowlie, Meredith, and Robyn C. Meeks. "The Economics of Energy Efficiency in Developing Countries." Review of Environmental Economics and Policy 15, no. 2 (Summer, 2021): 238–260.
- 2024
- Working Paper
The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO
communication? This study investigates whether AI can mimic a human CEO and whether employees’
perception of the communication’s source matter. In a field... View Details
Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024.
- January 1994 (Revised April 1995)
- Case
Judo Economics
The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry
Brandenburger, Adam M., and Julia Kou. "Judo Economics." Harvard Business School Case 794-103, January 1994. (Revised April 1995.)
- May 2022
- Case
Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models
By: Tsedal Neeley and Stefani Ruper
Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details
Neeley, Tsedal, and Stefani Ruper. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Case 422-085, May 2022.