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- All HBS Web
(2,730)
- People (5)
- News (576)
- Research (1,501)
- Events (17)
- Multimedia (32)
- Faculty Publications (1,151)
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- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We... View Details
Keywords: by Danielle Kost
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- October 2021 (Revised December 2021)
- Case
PhonePe: Democratizing Payments in India
By: Michael Chu and Rachna Tahilyani
The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
Chu, Michael, and Rachna Tahilyani. "PhonePe: Democratizing Payments in India." Harvard Business School Case 322-053, October 2021. (Revised December 2021.)
- Article
Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI
By: Tsedal Neeley and Paul Leonardi
Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details
Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation
Neeley, Tsedal, and Paul Leonardi. "Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI." S22032. Harvard Business Review 100, no. 3 (May–June 2022): 50–55.
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- 2023
- Article
Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation
By: Jan B. Brönneke, Annika Herr, Simon Reif and Ariel D. Stern
Germany’s 2019 Digital Healthcare Act (Digitale-Versorgung-Gesetz, or DVG) created a number of opportunities for the digital transformation of the health care delivery system. Key among these was the creation of a reimbursement pathway for patient-centered digital... View Details
Keywords: Digital Transformation; Applications and Software; Product Development; Insurance; Policy; Health Industry; Germany
Brönneke, Jan B., Annika Herr, Simon Reif, and Ariel D. Stern. "Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation." International Journal of Technology Assessment in Health Care 39, no. 1 (2023).
- 2023
- Article
Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping
By: Robin van Kessel, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton and Elias Mossialos
Background: The adoption of digital health care within health systems is determined by various factors, including pricing and reimbursement. The reimbursement landscape for digital health in Europe remains underresearched. Although various emergency reimbursement... View Details
Keywords: Technology Adoption; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Price; Health Industry; Europe; Israel
van Kessel, Robin, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton, and Elias Mossialos. "Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping." e49003. JMIR mHealth and uHealth 11 (2023).
- December 2020 (Revised January 2022)
- Supplement
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)
By: Linda A. Hill and Emily Tedards
In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical... View Details
Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation and Invention; Transformation; Organizational Culture; Customer Focus and Relationships; Change Management; Talent and Talent Management; Supply Chain; Mission and Purpose
Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)." Harvard Business School Supplement 421-037, December 2020. (Revised January 2022.)
- November 2023
- Case
The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good
By: Álvaro Rodríguez Arregui and Tom Quinn
In September 2022, The Commons Project Foundation (TCP) CEO Zhenya Lindgardt and her team met on a Zoom call to discuss building tools to help Rwandans manage their health data. They believed that helping Africa build digital infrastructure would improve much-needed... View Details
Keywords: Developing Countries and Economies; Capital; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Information Management; Adaptation; Information Infrastructure; Information Technology Industry; Rwanda; United States
Rodríguez Arregui, Álvaro, and Tom Quinn. "The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good." Harvard Business School Case 824-026, November 2023.
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
In the meantime, letting a few cents go here and there, and explaining our intentions to avoid being perceived as petty, could be valuable investments in the future of our social relationships. “Although technology has made it easier now... View Details
Keywords: by Kristen Senz
- March 2023 (Revised August 2023)
- Case
Majid Al Futaim: Adapting the Shopping Mall to the Digital Era
By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details
Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates
Moreno, Antonio, and Gamze Yucaoglu. "Majid Al Futaim: Adapting the Shopping Mall to the Digital Era." Harvard Business School Case 623-051, March 2023. (Revised August 2023.)
- September 2023 (Revised July 2024)
- Case
Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia
By: Jorge Tamayo and Jenyfeer Martinez Buitrago
Set in 2017, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia
- March 2024
- Teaching Note
CyberArk: Fearlessly Forward in a Digital World
By: David B. Yoffie
CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
- 2023
- Working Paper
Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management
By: Robyn C. Meeks, Jacquelyn Pless and Zhenxuan Wang
This paper examines how digitalization impacts public service provision through a study of the U.S. power sector. We exploit the staggered timing of electric utilities’ investments in “smart” meters and find that electricity losses per unit sold decrease by 3.6%. This... View Details
Keywords: Electric Utility; Energy Management; Smart Meters; Energy; Climate Change; State Ownership; Private Ownership; Technology Adoption; Energy Industry; Utilities Industry; United States
Meeks, Robyn C., Jacquelyn Pless, and Zhenxuan Wang. "Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management." MIT CEEPR Working Paper Series, No. 2023-22, December 2023.
- May 2022
- Article
Strengthening Digital Infrastructure: A Policy Agenda for Free and Open Source Software
By: Frank Nagle
While there is little debate that digital forces are playing an increasingly crucial role in the economy, there
is limited understanding of the importance of the digital infrastructure that underlies this role. Much of the
discussion around digital infrastructure has... View Details
Nagle, Frank. "Strengthening Digital Infrastructure: A Policy Agenda for Free and Open Source Software." Brookings Series: Reimagining Modern-day Markets and Regulations (May 2022).
- February 2023
- Case
Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)
By: Jorge Tamayo and Jenyfeer Martínez Buitrago
In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details
Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
Tamayo, Jorge, and Jenyfeer Martínez Buitrago. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)." Harvard Business School Case 723-422, February 2023.
- 30 Oct 2018
- Working Paper Summaries
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems
Keywords: by Carliss Y. Baldwin
- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)