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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

emotions of viewers. "To make this analysis even more useful, we need to get a measure of the enjoyment or the feeling a person is experiencing while watching a commercial—and we want that to be as unobtrusive as the eye tracker, at... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, James Dinan and... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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  • 25 May 2020
  • Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of... View Details
Keywords: by Martha Lagace; Service
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

think the data exists." (In these instances, I came up with estimates and went on with the necessary calculations.) I wasn't surprised. How many of us have sat in on board meetings where the analysis of historical financial data went... View Details
Keywords: by James Heskett
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

when investors will disregard stock research entirely? And if they did, what other forms of analysis would they likely find more reliable? A: This would be a great outcome indeed, but probably for different reasons than intended by the... View Details
Keywords: by Ann Cullen; Financial Services
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Congress of Industrial Organizations (AFL-CIO), which conducts an annual analysis of available labor data. Presumably, the Dodd-Frank rule, once it's mandated, will make more data available for such analyses. The Security and Exchange... View Details
Keywords: by Carmen Nobel; Retail
  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris J., David Simchi-Levi, and He... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

Success Rate According to StickK's internal analysis of 125,000 contracts, this powerful combination of factors dramatically increases the chances that people meet their goals. When users sign contracts without naming a referee or putting... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 05 Nov 2001
  • Research & Ideas

Venture Capital Goes Boom—or Bust?

financier, a public stock offering, or some other source. But potential investors often greet entrepreneurs' business plans with skepticism, or worse, turn them down entirely. Alternatively, some investors demand a large equity stake in... View Details
Keywords: by Paul A. Gompers & Josh Lerner
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

"Businesses are becoming so complex that integrating predictive analytics in decision making is not very far away I think 'predictive analytics' is the 'Moneyball' for businesses." Kapil Kumar Sopory said that, "Prevention is better than cure, and this... View Details
Keywords: by James Heskett
  • August 2018 (Revised September 2018)
  • Case

Predicting Purchasing Behavior at PriceMart (A)

By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
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  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

http://hbr.org/2010/10/the-power-of-alumni-networks/ar/1 Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets? Authors:Shawn A.Cole, Thomas Sampson, and Bilal Zia Publication:Journal of Finance (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by... View Details
Keywords: Martha Lagace
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
Keywords: by Paul Guttry; Health; Education
  • 15 Jun 2010
  • First Look

First Look: June 15

identifying the effects of bank credit supply. First, we focus on firms' choice between two close forms of external financing: bank debt and public bonds. By conditioning the sample of firms raising new debt, we can rule out a demand... View Details
Keywords: Martha Lagace
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price elasticities. Drawing upon the Slutsky... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

  PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details
Keywords: Martha Lagace
  • 05 Nov 2013
  • First Look

First Look: November 5

at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples from companies of all sizes... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

subnational regions have gained increasing attention both as a level of analysis and as a level for policy making. This chapter aims to explore what this new context implies for the role of regional governments. It is motivated by a... View Details
Keywords: Sean Silverthorne

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