Filter Results:
(517)
Show Results For
- All HBS Web
(845)
- News (133)
- Research (517)
- Events (4)
- Multimedia (1)
- Faculty Publications (103)
Show Results For
- All HBS Web
(845)
- News (133)
- Research (517)
- Events (4)
- Multimedia (1)
- Faculty Publications (103)
Sort by
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
basis of systematic performance. Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose View Details
Keywords: Dina Gerdeman
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
they reach specific performance goals, two things inevitably happen. First, they attempt to set low targets that are easily achievable. Then, once the targets are in place, they do whatever it takes to see that they hit them, even if the... View Details
Keywords: by Michael C. Jensen
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this. I've got to engage my View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
And that's where, for many companies, the frenzy grinds to a halt. In rare cases, it is possible to answer that question with specifics and document some connection to profits. More often than not, however, the answer is something along... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside... View Details
Keywords: by Poping Lin
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate customer... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering specific evidence that convinces a... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today.... View Details
Keywords: by Martha Lagace
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
specific customer groups either are overserved or are unsatisfied nonconsumers. Overserved customers consume a product or service but don't need all its features or... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
bought that product at that price even if they tried” Some of the products on display were designed specifically to sell at the outlet stores and had never appeared on retail shelves. Those products, however, still showed an “original... View Details
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
stakes at play in the San Bernardino iPhone case. Christian Camerota: Was it a good strategic move on Apple’s part to bring the FBI’s request into the public eye? Sunil Gupta: There are arguments on both sides. The FBI was smart in making a very View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with low disposable income; per... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
initiatives more closely to specific objectives: preventing misconduct, detecting it, or aligning policies with laws and regulations. Then, using careful model design and some creativity, firms can develop better metrics to measure what’s... View Details
Keywords: Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
through word of mouth (WOM); whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet, examining how routes of adoption relate to View Details
Keywords: Dina Gerdeman