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All HBS Web
(399)
- News (109)
- Research (243)
- Multimedia (2)
- Faculty Publications (91)
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for Burger King’s View Details
- 01 Mar 2009
- News
Damon Silvers
they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I worked on an organizing View Details
- 01 Mar 2016
- News
HBS Fund Helps Fuel Faculty Research and New Learning Experiences
Data’s Double Duty: Research and the Real World As Raffaella Sadun was wrapping up her Corporate Strategy course last fall, one of her students sent her a four-page analysis of the private equity industry in India, a topic the class had...
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- 01 Dec 2018
- News
Research Is the Foundation
Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had...
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- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
feet at all may rank among his greatest achievements. The simple acts of standing and walking represent triumph for Massie, as does the fact that he is even alive today. Fittingly, his life's work is all about “standing up,” as he forcefully advocates for higher...
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- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
creative new markets. Lessons in Corporate Finance: A Case Studies Approach to Financial Tools, Financial Policies, and Valuation by Paul Asquith and Lawrence A. Weiss (DBA 1989) (Wiley) This book explains the fundamentals of the field in...
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- Web
Online Digital Marketing Strategy Course | HBS Online
impacting your role or organization and develop a foundation in digital marketing. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
was one of the original and largest HBS alumni clubs for a long time,” Slivka says. “Our records show that our first club president was Nathan Pearson (MBA 1934) who served in 1941 to 1942. So we go back close to 80 years.” Slivka said the club was most active in the...
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Margie Kelley
- 01 Jan 2003
- News
James E. Burke, MBA 1949
Greatest CEOs of All Time." "I was glad to see that the article focused on Johnson & Johnson's values," he observes. Fortune praised Burke for reaffirming the corporate principles and values that later led to his decision in 1982 to pull...
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- 05 May 2009
- First Look
First Look: May 5, 2009
the U.S., was responsible for protecting the pensions of its members. Because pensions were invested for decades, Ferlauto wanted the companies in which the union invested to be managed for the long-term interests of shareholders. He believed this required good View Details
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Martha Lagace
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing genius at Arby's, whose View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has...
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- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London...
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Deborah Halber
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
buildings and infrastructure. The concert halls required modernization. And the public spaces needed to become more "patron friendly," Grossman says. A $1.2 billion campus redevelopment campaign began, including plans for a new...
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- 05 Sep 2007
- First Look
First Look: September 5, 2007
and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only...
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Martha Lagace
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
doing this.’ But then you can get really inefficient allocation of capital, and that means we solve the problem slower.” Rather than exclusionary policies and divestiture campaigns motivated by preference, Cohen and his colleagues...
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- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
placed on, say, network television or magazines, with newspapers or radio serving as adjunct or complementary media. "Traditionally, advertising agencies have played a key role in such decisions," Silk notes, "and media mix choices were often preempted...
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- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and...
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Margie Kelley
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
called the "Charm Bar." Give Microsoft credit for innovation. But will corporate customers rush to embrace the change, or will they resist it at first? Signs point to resistance, according to Rosabeth Moss Kanter, the Ernest L....
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