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All HBS Web
(612)
- News (67)
- Research (457)
- Events (6)
- Multimedia (3)
- Faculty Publications (254)
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- 24 Jan 2005
- Research & Ideas
Rethinking Activity-Based Costing
customer rather than assign resource costs first to activities and then to products or customers. For each group of resources, estimates of only two parameters are required: the cost per time unit of supplying resource capacity and the unit times of View Details
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by Robert S. Kaplan & Steven R. Anderson
- 28 Apr 2021
- Research & Ideas
Remote Workers Spend More on Housing. Do They Deserve Higher Pay?
To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to...
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by Kristen Senz
- 19 Sep 2023
- Research & Ideas
What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space
to me the greatest form of public goods. Now digital public goods are the modern equivalent. Do you know that India uses more data per capita than any country in the world? If you added the per capita data consumption of the US and China,...
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- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of...
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- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread...
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- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 04 Jun 2009
- Working Paper Summaries
Can a Continuously-Liquidating Tontine (or Mutual Inheritance Fund) Succeed where Immediate Annuities Have Floundered?
- Research Summary
Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia
Andreea's dissertation research examines social networks in the setting of collective production, defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details
- 16 Jul 2013
- First Look
First Look: July 16
electricity production and consumption to reduce spikes in demand; and EMBARQ, based in Washington, DC, which coordinates the interests of business and government to organize city transit services. Publisher's link:...
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Anna Secino
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
how time-to-implementation from the moment of decision affects preferences for should options. We looked at scenarios that involved want-should conflict like support for a policy that would benefit one's employer but would be costly to oneself; support for a tax on gas...
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- 19 Apr 2010
- Research & Ideas
The History of Beauty
further homogenization. During the early 1980s, China's consumption of beauty products was close to zero. It is now the world's fourth-largest beauty market-and the top brands in cosmetics and skin care are the same as in the United...
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- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
money. A: In some sense money is just another asset, but it turns out to be a rather special asset. One of the reasons it is special is that there seems to be a relationship between people's holdings of that particular asset and their current View Details
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by Sean Silverthorne
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
predictions that would suggest that the more of a good someone consumes, the less they would be willing to pay for an additional unit of that good. “In this case, prompting that a customer has consumed wine may not only tell GPT about the customer’s prior View Details
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by Kristen Senz
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
better." Rituals Enhance Consumption Just as there are multitudes of grief rituals all over the world, so too are there innumerable rituals related to feasting, ranging from cultural (a Japanese tea ceremony) to personally quirky...
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by Carmen Nobel
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc. He would need to walk out with...
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- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by...
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by Michael Blanding
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
Review. I am also continuing my research on collaboration within and between firms. Excerpt From Reorganize For Resilience By Ranjay Gulati Today's customers expect solutions to their consumption problems, and they are utterly agnostic as...
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- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
across workers in their preference to work from home, experience with remote learning, entertainment, and consumption will also shape consumer attitudes toward digital and physical experiences. Differences in consumer preferences may...
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by Hong Luo and Alberto Galasso
- 31 Aug 2020
- What Do You Think?
Why Don’t More Organizations Understand the Power of Diversity and Inclusion?
have an edge in their markets. These firms are “more innovative—stronger at anticipating shifts in consumer needs and consumption patterns that make new products and services possible, potentially generating a competitive edge.” Of equal...
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by James Heskett
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
could those returns be taxed much more than so-called "earned" income? Or should a progressive consumption tax be considered, as suggested by New York Times columnist David Brooks? In his words, the purpose would be to lift...
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by James Heskett