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- All HBS Web (584)
- Faculty Publications (125)
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- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
greater use of the research. Managers don't like surprises. So researchers who prefer to tackle a more exploratory style of research should be aware of its possible effect on managers. The manager's "comfort zone" for results of... View Details
Keywords: by Martha Lagace
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return.... View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind... View Details
Keywords: by Martha Lagace
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information... View Details
Keywords: Dina Gerdeman
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between the View Details
Keywords: Martha Lagace
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social contexts for businesses. In Brand... View Details
Keywords: by Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
http://www.hbs.edu/research/pdf/09-067.pdf Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author: Hanna W. Halaburda Abstract This paper investigates the causes and welfare consequences of unravelling in two-sided... View Details
Keywords: Martha Lagace
- 28 Sep 2010
- First Look
First Look: September 28, 2010
exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that the combination of View Details
Keywords: Sean Silverthorne
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an increasingly competitive Asia.... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility functions that permit View Details
Keywords: Sean Silverthorne
- 16 Dec 2008
- First Look
First Look: December 16, 2008
Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
searches.) Studies show that customers prefer waiting when the work being done is transparent—even when the waits are longer or the results are no better than those obtained with shorter waits. Read the article:... View Details
Keywords: Sean Silverthorne
- 16 Aug 2016
- First Look
August 16, 2016
would recommend. Related, a similar share prefer a classical benefit-based logic for the assignment of taxes over the conventional logic of diminishing marginal social welfare. Moreover, these two views are linked: respondents who more... View Details
Keywords: Sean Silverthorne
- 02 Jun 2009
- First Look
First Look: June 2, 2009
their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we have considerable evidence that donors are more generous if they know their assistance benefits a View Details
Keywords: Martha Lagace
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
must get out and meet customers on their home turf—in their homes, on job sites, in their offices. Here the CEO has to set an example. AG Lafley, CEO of Procter & Gamble, reinstituted consumer home visits and store visits for himself... View Details
Keywords: by John Quelch
- 13 Dec 2011
- First Look
First Look: Dec. 13
years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
Harvard Business School Case 515-024 Conjoint Analysis: A Do It Yourself Guide Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify View Details
Keywords: Sean Silverthorne