Publications

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

28 Jun 2010
HBS Case

Cincinnati Children’s Hospital Medical Center

Technology and Operations Management course (TOM), the case offers valuable takeaways for future managers of any complex service organization. "It's a good TOM case in that it includes hard numbers and... View Details

Keywords: by Julia Hanna; Health

December 1998
Case

Origins of National Income Accounting

By: David A. Moss and Joseph P Gownder

Set in the Great Depression, this case explores the origins of national income accounting in the United States. Highlights Senator La Follette's 1932 proposal for the federal government to begin collecting national income statistics. View Details

Keywords: Accounting; Financial Crisis; Analytics and Data Science; Mathematical Methods; United States

June 2011 (Revised January 2013)
Case

Oddo Securities―ESG Integration

By: Paul M. Healy

The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations. View Details

Keywords: Financial Strategy; Mathematical Methods; Integration; Valuation; Environmental Sustainability; Social Issues; Governance Controls; Investment

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

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September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

which is where reflection comes in. People who are best at learning from failure don’t wait until they fail to start reflecting. Rather, they keep a practice journal or another method to gather data during projects even when they are... View Details

Keywords: by Michael Blanding

2010
Book

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance

By: Marshall Fisher and Ananth Raman

Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain... View Details

Keywords: Profit; Knowledge Use and Leverage; Logistics; Supply Chain Management; Mathematical Methods; Retail Industry

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October 2001 (Revised November 2001)
Background Note

Running and Growing the Small Company: Course Overview

Addresses challenges facing managers, presidents, and owners in generating and sustaining superior performance, especially as a company broadens its mix of goods and services, increases the volume of its sales, and enlarges the size of its workforce. The critical... View Details

Keywords: Business or Company Management; Talent and Talent Management

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23 Mar 2011
Research & Ideas

China’s 60-Year Road from Revolution to World Power

immiseration of a kind not known before, to stagnation in situ, without—as had been the case during the Republican era the possibility of outmigration. If the urban working class of the Republican period was constantly reconstituted by... View Details

Keywords: by William C. Kirby

01 May 2007
First Look

First Look: May 1, 2007

integrated innovation? Our model has firms with limited visibility that either control all aspects of product innovation (integrated innovation) or open their designs to components developed by other players (open innovation). We show that the desirability of each... View Details

Keywords: Sean Silverthorne

01 May 2024
What Do You Think?

Have You Had Enough?

response posed to students in Harvard MBA classrooms who ask instructors for their opinions on the case studies under discussion. As instructors, we constantly remind ourselves that we are the ones who ask the first questions. Students... View Details

Keywords: by James Heskett

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

14 Mar 2017
First Look

First Look at New Research, March 14

lack of reporting standards is the primary impediment to the use of ESG information. Most frequently, the information is used to screen companies, with the most often used method being negative screening. However, negative screening is... View Details

Keywords: Sean Silverthorne

22 Nov 2016
First Look

November 22, 2016

dominates other state-of-the-art methods for identifying investment benchmarks. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48220 Relative Performance Benchmarks: Do Boards Get It Right? By: Ma, Paul, Jee Eun... View Details

Keywords: Sean Silverthorne

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

inference about an individual but provides population estimates. The veiled method increased self-reports of anti-gay sentiment, particularly in the workplace: respondents were 67% more likely to disapprove of an openly gay manager when... View Details

Keywords: Sean Silverthorne

2023
Other Article

The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications

By: Mirac Suzgun, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers and Stuart Shieber

Innovation is a major driver of economic and social development, and information about many kinds of innovation is embedded in semi-structured data from patents and patent applications. Though the impact and novelty of innovations expressed in patent data are difficult... View Details

Keywords: USPTO; Natural Language Processing; Classification; Summarization; Patent Novelty; Patent Trolls; Patent Enforceability; Patents; Innovation and Invention; Intellectual Property; AI and Machine Learning; Analytics and Data Science