Filter Results
:
(465)
Show Results For
-
All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
Show Results For
-
All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
Sort by
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
accustomed to our favorite celebrities peddling everything from cars to life insurance, but influencers occupy a different space in public perception, as seekers and discoverers. “When influencers promote a brand, they’re also introducing...
View Details
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
suggest that you wouldn't swerve even to save your life. Once the game begins, however, your threat simply may not be credible. Now consider this strategy: Once the cars are headed directly toward each other, you unscrew your steering...
View Details
Keywords:
by Deepak Malhotra
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
The job's dull and the car is more safe than sporty, but at least you can get a little wild at lunch with a Mango Madness. Given the difference between the two brand identities, it's no surprise that they didn't both thrive under the same...
View Details
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
existing, conformist cultures. The results are not terribly compelling. These organizational cultures seem mismatched and contradictory—like a car whose front door has been replaced with one of a different color. But many other companies...
View Details
Keywords:
by Ranjay Gulati
- 28 Mar 2012
- What Do You Think?
Are Factory Jobs Important to the Economy?
book The Next Convergence, Spence focuses on what he calls tradable jobs (making things like cars that can be made somewhere else—largely manufacturing jobs) and nontradable jobs (like nurses and auto mechanics, the vast majority of whom...
View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle....
View Details
Keywords:
by Dina Gerdeman
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look...
View Details
Keywords:
by John Quelch
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The...
View Details
Keywords:
by Sarah Jane Gilbert
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
lot of companies spend a lot of resources playing defense. We want to play offense, we want to innovate, pilot, template it, build for scale, and go," said Mark Norman (HBS MBA 1994), president and COO of Zipcar, the time-sharing car...
View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious comfort zone, and wooing...
View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an...
View Details
Keywords:
by Geoffrey Jones
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off...
View Details
Keywords:
by Dina Gerdeman
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his...
View Details
Keywords:
by Kristen Senz
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
mind—a car needs a certain quantity regardless of what the package sizing is. If the Quaker States and Pennzoils of the world were to shrink their packaging from a quart to something less than a quart, it would force consumers to buy more...
View Details
Keywords:
by Manda Salls
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human...
View Details
Keywords:
by Kristen Senz
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,...
View Details
Keywords:
by Rachel Layne
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the...
View Details
Keywords:
by Dina Gerdeman
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details
Keywords:
by James Heskett
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
of it as superhuman—especially if AI is solving complicated problems such as 100 percent accuracy in self-driving cars and medical diagnosis. You have to help them understand that the performance of ML products improves over time (it’s...
View Details
Keywords:
by Rocio Wu
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
product enabled customers to turn on motors and lights for different items, such as a car built out of the plastic bricks, with a remote control. However, once the entrepreneur added a feature that turns on lights automatically in...
View Details
Keywords:
by Rachel Layne