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All HBS Web
(985)
- People (1)
- News (330)
- Research (473)
- Multimedia (8)
- Faculty Publications (209)
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- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes View Details
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Multiple alumni
- 01 Mar 2016
- News
The People’s Pods
production Bluetooth technology inside cars has been a factor. As recently as eight or nine years ago, if you wanted to use an MP3 player or an iPod in the car, you’d have to hook it up to one of those old cassette deck adapters. Now you...
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Dan Morrell
- 01 Dec 2006
- News
Baker Library Photo Exhibit
Hudson Motor Cars plant. At top left, a photo (circa 1934) by Fred C. Seely, titled “Combination slicing and wrapping machine,” taken at the Continental Baking Company, features an American icon, Wonder Bread. To view the Baker exhibit,...
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- 01 Jun 2010
- News
$how Me the Money
wants 15 percent of the equity and would take out a loan from your parent company to buy his shares, the loan to be repaid with dividends from those shares. Would you make him a partner? On a cold winter day in Boston, your car battery is...
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- 25 Apr 2014
- News
Making travel possible for people with physical challenges
are physically challenged face—Brehm and his wife, Faith, were seriously injured in a 1993 car accident. He suffered a high-level spinal cord injury resulting in quadriplegia. "We were determined not to let this injury limit us. We've...
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- 01 Sep 2009
- News
Noted & Quoted
a buy-American pitch to sell cars anymore (American Public Media’s Marketplace, July 6, 2009). “Despite the hype about Google’s innovation prowess, the company hasn’t proven that it can build sustainable new growth businesses.” — Scott D....
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- 01 Mar 2013
- News
Faculty Books
from choosing experiences over stuff to spending money on others. They describe new research revealing that luxury cars often provide no more pleasure than economy models and that commercials can enhance the enjoyment of watching...
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- 01 Dec 2013
- News
Curing Health Care
model." “The markets for everything from cars to books to food benefit from customers who are informed about the price and quality of products before making their purchases. While such consumerism has been slow to make its way into the...
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- 03 Feb 2021
- News
Power Play
battery-storage opportunity this way: When Tesla announced its plans to produce an electric-vehicle battery that could run for a million miles on a single charge, she began to wonder what might happen to that battery once the car itself...
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Maureen Harmon
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
get in and try at a basic level to understand human beings. Once we understand the culture we try to figure out how to play within it and hopefully shape it into something that’s better suited for our client. Here’s an example. We just launched the GTI for Volkswagen....
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- 01 Dec 2004
- News
Getting Personal
in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people started to discover the films. You could download and pass...
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- 07 Jun 2011
- News
Back to the Future
on an automated mail-flow system for the postal service when he started thinking about a people-moving system based on cars that could drive over roads but also attach to computer-controlled track networks. A version of his idea was...
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- 01 Jun 2000
- News
Networked Computers behind IT Payoff
new car may be seductive, he notes, "but let's not forget that a car's real function is to cross distances and bring people to each other. And let's start to consider that the real function of IT might be strikingly similar."
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- 01 Mar 2003
- News
Books
marketers can understand human behavior on a much deeper level and begin to use that knowledge to their advantage. Zaltman argues that marketers need to embrace a new paradigm that connects mind, body, brain, and society. Consider the complex interplay of these factors...
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- 01 Dec 1999
- News
Buffett Preaches Investment Discipline
remember that equally hot industries have cooled with time. Once there were some two thousand companies manufacturing trucks and cars in America, Buffett said, but today "only three have finished the race." Between 1979 and 1998, he...
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- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
brand equity after a dramatic breakthrough in the 1760s Rolls-Royce and the Rise of High-Technology Industry From luxury cars to aeroengines German Capitalism How a new country industrialized rapidly using an unorthodox strategy Thyssen...
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Susan Young
- 26 Apr 2011
- News
BioMine Strikes Gold
category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes car searches for customers using smartphones by decoding information from...
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- 01 Dec 2000
- News
New Economy Theme of HBS African-American Alumni Conference
said of his decision to become CEO of CarStation.com, a Web site linking car owners, repair shops, insurers, and suppliers. Mature industries with established relationships can present barriers to minority entrepreneurs, Goldsberry...
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- 01 Dec 2013
- News
Your Own Medicine
start. The investors can pay for the cars and the gas. We can drive the cars really fast." —Gene Williams And Williams is more than happy to provide a model. "It's almost like somebody has the ability to...
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- 15 Nov 2016
- News
China IFC: Global Access, Global Perspective
Manufacture City, a major production site for Taiwan-based Quanta Computer; Alibaba, the internet business giant, located in Hangzhou; and Wanxiang, the automobile components firm set to debut an electric car in the United States....
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