Publications

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

TeachingInterests

General Management Program (GMP)

By: Sunil Gupta

As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details

September 1953 (Revised December 2012)
Case

Bramos Printing Company

A printing company, founded in 2000 as a one-man-job printing firm, is experiencing rapid growth together with a move and modernization of its facilities. Presents a problem in depreciation. View Details

Keywords: Growth Management; Business Growth and Maturation; Accounting; Service Industry

01 Mar 2004
News

Reforming Company Boards

taken to achieve them, and there was a need for new and practical solutions to improve governance and increase accountability. How can you tell when a company is playing the “share price game”? The biggest warning sign is when View Details

Keywords: Corporate Services

29 May 2012
News

Changing the Conversation in Your Company

Program

Managing Turbulence

all-out war for scarce talent. How do the best business leaders manage through these disruptions? What strategies have proven successful in unstable environments with few certainties? How do leaders continue... View Details

Fast Answer

Bloomberg: company information

How can I get detailed company information in Bloomberg? Type [ticker], hit EQUITY, and hit GO to browse main menu or type a shortcut to go directly to specific information. e.g., VOD LN [EQUITY] HP [GO] for... View Details

February 1997 (Revised December 1997)
Case

Arbor Health Care Company

By: Myra M. Hart and Stephanie Dodson

A venture-funded start-up runs into trouble when health care reimbursement policies change radically. With the help of its board, the company develops a new strategy, becomes profitable, and makes a public offering. The second wave of changes introduced by Clinton... View Details

Keywords: Industry Structures; Growth and Development Strategy; Management Succession; Business Startups; Transformation; Strategy; Venture Capital; Policy; Initial Public Offering; Health Industry

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the U.S., or at least with U.S. View Details

Keywords: by John Quelch

22 Dec 2014
News

Good Deeds Help Companies Evade Regulatory Scrutiny

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

August 2023 (Revised September 2023)
Case

T.G.S. Transportation: Battery Electric or Hydrogen?

By: Willy C. Shih

Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between the Ports of Los Angeles, Long Beach, and Oakland to customers across the State of California, with a focus on the... View Details

Keywords: Decarbonization; Clean Technology; Energy; Energy Policy; Renewable Energy; Environmental Sustainability; Truck Transportation; Transportation Industry; United States; California

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

companies warranted in such a situation? Should what is often the business of governments be shifted to a group of business managers? If you were an advisor to the senior View Details

Keywords: by James Heskett; Technology

August 2021
Case

Danone S.A.: Becoming a Mission-Driven Company (A)

By: Benjamin C. Esty and Emilie Billaud

Emmanuel Faber became CEO of Danone SA, the French food and beverage company, in 2014. Right from the start, he ran the company with a dual commitment to both profit and purpose (i.e., ESG objectives). In fact, in 2018, he said, “It’s time to make sustainable business... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry