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All HBS Web
(995)
- People (3)
- News (106)
- Research (825)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
- Web
Winners & Runners-Up | New Venture Competition
Business Track Runner-Up Vox Insurance offers American drivers a new choice in auto insurance. YouTea! Alex Herzlinger Tina Wu Nimmi Roche Ashkan Kamali Business Track Runner-Up YouTea! delivers an over the counter solution to a prevalent...
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- 02 Mar 2009
- Research & Ideas
When Goal Setting Goes Bad
by Sears auto mechanics, to disappearing New York cab drivers, to Enron. Do you see goals as a contributor to our current economic collapse? A: There are lots of culprits, which certainly include dysfunctional reward systems. And I am...
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Keywords:
by Sean Silverthorne
- August 2017 (Revised September 2022)
- Case
Fuyao Glass America: Sourcing Decision
By: Willy Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced...
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Keywords:
Supply Chains;
Globalization Of Supply Chain;
Manufacturing Footprint;
Manufacturing;
Manufacturing Strategy;
Global Strategy;
Supply Chain;
Globalization;
Supply Chain Management;
Production;
Logistics;
Strategy;
Auto Industry;
Auto Industry;
United States;
China
Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Case 618-007, August 2017. (Revised September 2022.)
- May 2023 (Revised July 2023)
- Case
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun, Elena Corsi and Leila Doumi
A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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Keywords:
Strategic Planning;
Corporate Social Responsibility and Impact;
Leadership Style;
Auto Industry;
Italy
Sadun, Raffaella, Elena Corsi, and Leila Doumi. "Ferrari: Shifting to Carbon Neutrality." Harvard Business School Case 723-446, May 2023. (Revised July 2023.)
- 06 Jan 2016
- What Do You Think?
Why Do Leaders Get Their Timing Wrong?
report, all employees’ autos were required to be parked in the same direction, apparently with exhausts pointed away from the plant so as to limit pollution damage to the building. There is no report of complaints or questions. While...
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- Web
The 20th Century Zeitgeist - Leadership
steam engine, electricity, and openhearth furnace allows businesses to expand nationwide Influence: Medium 10 1910 s 19 First widespread use of auto assembly line Self-starter increases popularity of automobile Influence: Medium-High 20...
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- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models. Car owners who drive their...
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- October 2014 (Revised October 2015)
- Case
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most...
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Keywords:
Driverless Car;
Competitive Advantage;
Strategy;
Market Entry and Exit;
Technology;
Auto Industry;
Auto Industry;
Auto Industry;
Israel
Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
- March 2005 (Revised January 2006)
- Case
Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures
By: Mihir A. Desai and Mark Veblen
How should a multinational firm manage foreign exchange exposures? Examines transactional and translational exposures and alternative responses to these exposures by analyzing two specific hedging decisions by General Motors. Describes General Motors' corporate hedging...
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Keywords:
Multinational Firms and Management;
Currency Exchange Rate;
Expansion;
Credit Derivatives and Swaps;
Financial Management;
Investment Funds;
Risk and Uncertainty;
International Finance;
Auto Industry
Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures." Harvard Business School Case 205-095, March 2005. (Revised January 2006.)
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- April 2018 (Revised June 2020)
- Case
Tesla's CEO Compensation Plan
By: Krishna G. Palepu and Sarah Mehta
Tesla’s board of directors proposed an unusual compensation plan for the company’s CEO Elon Musk. The plan payouts were entirely contingent on achieving very ambitious market value, sales, and EBIT targets over the next ten years. If all the targets were achieved,...
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Keywords:
CEO Compensation;
Compensation Committee;
Corporate Governance;
Executive Compensation;
Governing and Advisory Boards;
Business and Shareholder Relations;
Auto Industry;
United States
Palepu, Krishna G., and Sarah Mehta. "Tesla's CEO Compensation Plan." Harvard Business School Case 118-085, April 2018. (Revised June 2020.)
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
aggressive change agents. The Non-Family Outsider Non-Family Outsider Alan Mulally (See Fig. 1) had the deep skills and experience needed to change and then grow Ford Motor Company in the worst period ever for the auto industry (with the...
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- March 2022 (Revised November 2023)
- Case
Doubling Down: Elon Musk's Big Bets in 2022
By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...
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Keywords:
Innovation and Management;
Competitive Advantage;
Competitive Strategy;
Information Infrastructure;
Applications and Software;
Transportation;
Strategic Planning;
Leadership Style;
Leading Change;
Goals and Objectives;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
Europe;
China
Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised November 2023.)
- December 1997
- Case
Wriston Manufacturing Corporation
Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product...
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Keywords:
Decision Choices and Conditions;
Cost Management;
Business or Company Management;
Production;
Performance Efficiency;
Auto Industry
Hammond, Janice H. "Wriston Manufacturing Corporation." Harvard Business School Case 698-049, December 1997.
- 2022
- Case
Tesla's Battery Supply Chain: A Growing Concern
By: Andrew J. Hoffman
In October 2021, the fictional vice president of supply chain sustainability at Tesla is working on finding the best way to achieve Tesla's goal of 100% recycling for the batteries in its electric vehicles (EVs) as they reach their end of life. A major challenge in...
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Keywords:
Supply Chain Management;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Governance Compliance;
Metals and Minerals;
Auto Industry
Hoffman, Andrew J. "Tesla's Battery Supply Chain: A Growing Concern." William Davidson Institute Case 9-884-554, 2022.
- August 1983 (Revised March 2011)
- Case
Honda (A)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group...
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Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)
- January 2013
- Case
Andrew Ryan at VC Brakes
By: Frank V. Cespedes and Sunru Yong
An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and...
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Keywords:
Organizational Culture;
Quality Management;
Crisis Management;
Human Resource Management;
Organizational Change and Adaptation;
Quality;
Change Management;
Leading Change;
Restructuring;
Management Practices and Processes;
Problems and Challenges;
Auto Industry
Cespedes, Frank V., and Sunru Yong. "Andrew Ryan at VC Brakes." Harvard Business School Brief Case 913-552, January 2013.
- September 2021 (Revised March 2024)
- Case
Tesla in 2023: 'Electrified' Competition
By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of...
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Keywords:
Barrier To Entry;
Competitive Advantage;
Innovation;
Tesla;
Automotive Industry;
Sustainable Competitive Advantage;
Values;
Vision;
Learning By Doing;
Economies Of Scale;
Electric Vehicle;
Scenario Planning;
Batteries;
Competitive Strategy;
Product Positioning;
Profit;
Competition;
Industry Growth;
Auto Industry
Van den Steen, Eric, Ramon Casadesus-Masanell, and Karen Elterman. "Tesla in 2023: 'Electrified' Competition." Harvard Business School Case 722-375, September 2021. (Revised March 2024.)
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- March 2020 (Revised January 2022)
- Case
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the...
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Keywords:
Change;
Transformation;
Customer Focus and Relationships;
Decision Making;
Leading Change;
Growth and Development;
Strategy;
Digital Platforms;
Internet and the Web;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
France
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)