Publications

January–February 2017
Article

Buying Your Way into Entrepreneurship

By: Richard S. Ruback and Royce Yudkoff

An increasingly popular route to success as a small business owner is “acquisition entrepreneurship”—buying and running an existing operation. If you’re considering such a path, the authors offer practical advice for each stage of the process. Think it through. Do you... View Details

Keywords: Entrepreneurship; Acquisition; Planning

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2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details

Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover

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2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

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Web

Admissions & Financial Aid - MBA

be hosted in the HBS application system. 1 Written Application Create an HBS account and start an application . This HBS account will be the single source of communication and repository for materials... View Details

Program

Senior Executive Leadership Program—India

approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and ethically at all levels and foster a culture of View Details

November 2010
Case

Morgan Asset Management

By: Boris Groysberg, Paul M. Healy and Sarah Abbott

It is 2010 and Guillermo Araoz, the equity research director at Morgan Asset Management (MAM), is considering his research budget for the year. Due to recent declines in the equity markets and MAM's sale of its mutual funds business, MAM has seen a decline in its... View Details

Keywords: Budgets and Budgeting; Asset Management; Financial Strategy; Investment; Resource Allocation; Research and Development; Financial Services Industry

05 Jul 2006
Op-Ed

Corporate Governance Activists are Headed in the Wrong Direction

Activist corporate governance reformers are spending too much time—and capturing too much of the media's attention—on fringe issues. One current initiative, for example, focuses on promoting "majority voting" for directors, a View Details

Keywords: by Joseph Hinsey

July 2007 (Revised July 2008)
Case

The Beijing Dream

By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang

The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details

Keywords: Property; Investment; Cost; Emerging Markets; Financing and Loans; Acquisition; Activity Based Costing and Management; Internet and the Web; Management Practices and Processes; Real Estate Industry; Beijing; United States

January 2017 (Revised August 2017)
Case

Earl Gordon - Eastern Circle

By: Steven Rogers and Greg White

This case follows an African-American entrepreneur through the process of sourcing a potential acquisition, valuing a company, and securing the funding to purchase the company. This entrepreneur must decide if he should close the deal and which financing term sheet to... View Details

January 1996 (Revised October 1997)
Case

Americhem: The Gaylord Division (A)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

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March 2011
Case

Insight Communications

By: Rajiv Lal and Natalie Kindred

After undertaking a multi-year, metrics-driven operational and cultural overhaul, in April 2010 Insight Communications was planning the next phase of its development. Insight was a New York-based provider of cable, landline phone, and high-speed Internet service to... View Details

Keywords: Organizational Culture; Competitive Strategy; Management Practices and Processes; Performance Improvement; Growth Management; Management Systems; Business Processes; Measurement and Metrics; Employees; Telecommunications Industry; New York (state, US)

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

19th century but, by the end of the 20th century, had apparently grown to account for the bulk of it. Partly for this reason, replication is often treated, at least implicitly, as what "modern" or "true" multinationals... View Details

Keywords: by Martha Lagace

Web

Required Curriculum - MBA

finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted cash flow valuation, and risk analysis. Financial Reporting and Control (FRC) Recognizing that View Details

April 1996 (Revised June 1999)
Case

NYPD New

By: James L. Heskett

Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details

Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry

August 2012
Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu

Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details

Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China

05 Jan 2010
First Look

First Look: January 5

Involvement in Process Improvement Author:Anita L. Tucker Abstract Managers play a critical role in process improvement. However, research has found that many improvement efforts fail due to insufficient... View Details

Keywords: Martha Lagace

26 Sep 2006
First Look

First Look: September 26, 2006

Working PapersScale Without Mass: Business Process Replication and Industry Dynamics Authors:Erik Brynjolfsson, Andrew McAfee, Michael Sorell, and Feng Zhu Abstract Since the mid-1990s, productivity growth has accelerated in the U.S.... View Details

Keywords: Sean Silverthorne

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details