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Show Results For
- All HBS Web
(4,193)
- People (10)
- News (857)
- Research (2,814)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,422)
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
their satisfaction, and influential enough to change others' buying patterns. They are also customers who identify so closely with a product, service, or company that they provide valuable advice concerning View Details
Keywords: by James Heskett
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
for employees is different from what delivers the most value for the business? Roche: Microsoft conducted an internal survey where they asked employees how they felt about working remotely and how productive they were. It was striking to... View Details
- 21 Apr 2015
- First Look
First Look: April 21
productivity and employment. There are few significant differences between industries with limited and high private equity activity. It is hard to find support for claims that economic activity in industries with private equity backing is... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- Profile
Tiffany Niver
your career? I'm looking forward to making an impact on the world. I know that sounds cliché, but one thing I think HBS does well is teach us to think big, think beyond ourselves, and empower us to have the confidence and competence to enact View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
framework for IT baselining and planning, is examining how the new information economy is transforming the traditional management principles of the industrial economy. Nolan is studying, for example, how IT is changing the traditional... View Details
Keywords: Elaine Gottlieb
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details
- Web
Diversity on Teams: Our Own Harvest - Race, Gender & Equity
complexity? Pipeline problems Max Bazerman on Reducing Discrimination Charlice Hurst on The Just Wage Tool The premise of our work is this core belief that racism and inequity are products of design. And, if they are View Details
- 01 Dec 2009
- News
Taking the Plunge
traditional toilets, and they’re innovative in so many other areas, like special antibacterial glazes and low water consumption. Do they really need to pursue a strategy for the Washlet?” TOTO faces a few hurdles, notes Tripsas. The first and perhaps most obvious is... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details
Keywords: April White
- 19 May 2009
- First Look
First Look: May 19, 2009
managed, not just to survive the crisis it faced in the early 1990s, but to reposition the company to lead the industry. The powerful lesson from the IBM story is that innovation is not a side business to running the real business. Innovation is the business.... View Details
Keywords: Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details
Keywords: by Michael Blanding
- October 2020 (Revised November 2023)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Texas; United States
Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely markdowns on what is left over. Execute well, especially at the stores. Attend to data inaccuracy... View Details
- 19 Apr 2016
- First Look
April 19, 2016
the prevalence of cov-lite rises. Time patterns in cov-lite issuance closely match inflows to institutional lenders, and at a given time, cov-lite loans are, overwhelmingly, those with the highest ownership by structured products and/or... View Details
Keywords: Sean Silverthorne
- 01 Feb 1999
- News
Q&A: Camille Tang Yeh of the Asia-Pacific Research Office
Both transitions have strategic and competitive implications for firms operating in and out of the region. The current "reconstruction" of Asia offers insights about differentiating systemic from asystemic risks and illuminates possible View Details
- 15 Nov 2018
- Blog Post
Valuing an MBA: Beyond Dollars and “Sense"
Weekday mornings, in a discussion group composed of a math teacher, beauty product strategist, and a pro-athlete-turned-investor, I tackled over a hundred watershed corporate decisions, ranging from optimizing operations at a... View Details
- February 2011
- Exercise
Pitch Your Project!
By: Thomas Steenburgh
No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product.... View Details
Keywords: Business Plan; Change; Venture Capital; Governing and Advisory Boards; Collaborative Innovation and Invention; Marketing; Product Development; Interests; Complexity; Chicago; New York (state, US)
Steenburgh, Thomas. "Pitch Your Project!" Harvard Business School Exercise 511-116, February 2011.
- 01 Sep 2005
- News
Get Ready for Saudi Oil Shock
producing its oil, each of the five or six key field that are still around 90 percent of their production are in real danger of a pending production collapse. You might see the View Details
- 01 Jan 2005
- News
Rahul Bajaj, MBA 1964
Changes in employee management and training had an enormous impact. It took 22,000 workers to produce 1 million vehicles in 2000, for example, but only half that number to make 1.8 million four years later. In addition, Bajaj Auto has... View Details
- 01 Dec 2013
- News
Double Vision
change your attitude about the brand. RESULTS: Just like the product focus ads, these reap immediate online sales but drive fewer people to the websites in general. And while you can't buy beer online—even... View Details
Keywords: Arts, Entertainment