Marketing Plans - Publications - Faculty & Research

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held for 20 years. As global oil’s... View Details

October 2019
Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull

In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details

Citation

Educators

Purchase

01 Mar 2004
News

New Horizons for Iraq

most recently as a Middle East expert at Oxford University and as chairman of Falcon Intercapital in Geneva, Switzerland. “Most of the Iraqi Governing Council and Cabinet believe in free market principles and the principles of an open... View Details

Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

21 Jul 2009
First Look

First Look: July 21

globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over 100 countries, Arcor analyzes how it can become truly global with production facilities and distribution networks in various regions,... View Details

Keywords: Martha Lagace

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the developing market for equipment to detect and measure methane... View Details

17 Jun 2021
News

Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity

women leaders in the HBS alumni community with events, initiatives and social impact scholarships. So when Club President Boris Tsimerinov (PLDA 16) and Stark were planning events for 2021, they decided to organize something useful for... View Details

Keywords: Margie Kelley

01 Dec 2015
News

Alumni and Faculty Books for December 2015

Alumni Books Think to Win: Unleashing the Power of Strategic Thinking by Paul Butler, John F. Manfredi, and Peter Klein (MBA 1971) (McGraw-Hill Education) The authors provide a proven plan for making strategic thinking part of any... View Details

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Think About Limits? To achieve multifaceted, lasting success in a world of moving targets, it is not enough to soberly reject celebrity as the only leadership style. You have to understand the baseline assumptions behind celebrity, and how deeply they undermine the way... View Details

Keywords: by Laura Nash & Howard Stevenson

16 Jul 2013
First Look

First Look: July 16

clear; 4) Taking the wrong approach to performance assessment. Milestones relevant to each stage of an initiative's development should be established, and key assumptions in the business plan should be linked to the financial forecast; 5)... View Details

Keywords: Anna Secino

Web

Supplemental Financial Information - Annual Report 2016

compensation, specialized outside professional services in functional areas such as information technology (I.T.), and marketing and residence expenses for executive program participants. HBP and Executive Education continued to deliver... View Details

23 Sep 2008
First Look

First Look: September 23, 2008

individual-level data from an Indian software services firm to examine the effects of team familiarity and variation in market experience on multiple measures of performance for over 1,100 software development projects. Consistent with... View Details