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Show Results For
-
All HBS Web
(12,236)
- People (14)
- News (5,546)
- Research (2,811)
- Events (223)
- Multimedia (988)
- Faculty Publications (863)
- 18 Apr 2011
- Research & Ideas
It’s Not Nagging: Why Persistent, Redundant Communication Works
Research showed that asking employees to do something multiple times, whether in person or via technology, is especially common for managers who are under intense pressure to finish particular projects. Considering how busy most managers...
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by Kim Girard
- 02 May 2022
- News
Can the Case Method Survive Another Hundred Years?
- Sep 15 2020
- Tout
Black Lives Matter
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
A co-worker accuses you of lying during an important client meeting, and you’re furious because you didn’t lie. Expressing that anger, however, isn’t the best way to prove your innocence, according to new research. “People may misinterpret that anger as a sign of...
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by Michael Blanding
- 28 Apr 2013
- News
Womb Trade Relations
- 13 Jun 2014
- News
A businessman's guide to social media
- 28 Sep 2017
- News
Local Bookstores Show How Retailers Can Serve Communities
- 21 Feb 2018
- Video
Three things HBS candidates look for in a summer internship
- 02 Dec 2015
- News
Will Zuckerberg's donation trigger a philanthropic waterfall?
- 16 Jun 2017
- News
Does Amazon’s Acquisition of Whole Foods Check Out?
- 27 Nov 2019
- News
Remembering Lincoln's 1863 Thanksgiving Proclamation
- 04 Oct 2016
- News
Now arriving: Internet of Things
- Profile
Anddria Clack
Why was earning your MBA at Harvard Business School important to you? I have been a student and practitioner of business for several years. I...
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- 21 Aug 2012
- News
We dare you to take a real vacation
Joseph L. Bower
JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details
- 26 May 2023
- Blog Post
Bringing Space Tech Back to Earth
shock-absorbing rubber in astronaut helmets. Kate Sweeney has always been fascinated by how space technology can be used to improve people’s lives back on Earth. Sweeney, who is about to complete her M.S./M.B.A., offered jointly by the View Details
- 10 Nov 2021
- Blog Post
Veterans in the MBA Program: Profiles of Service
More than five percent of current students in the Harvard Business School MBA Program have military backgrounds, representing all US Armed Forces branches as well as...
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- 25 Apr 2014
- Video
Srikant Datar - Making A Difference
- August 2020 (Revised January 2021)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to...
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Keywords:
Marketing Strategy;
Advertising;
Digital Marketing;
Marketing Channels;
Brands and Branding;
Business Education;
Education Industry;
United States;
Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised January 2021.)