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  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

to a subscription model to ensure that they gain buy-in from the sales force, provide the right incentives to spur sales, and, perhaps most importantly, facilitate a shift away... View Details
Keywords: by Michael Blanding; Energy
  • 31 May 2016
  • First Look

May 31, 2016

dominates the negative within-firm effect post IPO. We build a firm industry model with endogenous entry to quantify the importance of two competing selection mechanisms: an increasing share of... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

traditional question of how the inflow of foreign workers affects native employment and earnings to explore effects on innovation and productivity, wage inequality across skill groups, the behavior of multinational firms, firm-level... View Details
Keywords: Dina Gerdeman
  • 07 Apr 2014
  • Research & Ideas

Negotiation and All That Jazz

in some of the world's hottest trouble spots—are successful because they go into a situation with a complete presence of mind, responding to and working with whatever is presenting itself in the moment... View Details
Keywords: by Michael Blanding
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

scale economies, entry barriers, and the ability to differentiate products matter in every industry, the weight of their importance varies from place to place. An attractive... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Related
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

find significant welfare gains from continuous rebalancing for all long-horizon investors. Download working paper: http://www.hbs.edu/research/pdf/06-012.pdf   Cases & Course MaterialsLivedoor Harvard Business School Case 206-138 The president of Fuji Television... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2012
  • First Look

First Look: October 23

customer vehicles at higher rates and are more likely to lose customers whom they fail, suggesting that competition intensifies pressure on facilities to provide illegal leniency. We also show that, at least... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

of firm entry and exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging exit of less productive firms... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Healthsuite is an open platform that provides a secure and private home for data, allowing care providers and consumers to use the information to make decisions about patient care. Philips executives are... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 17 Sep 2013
  • First Look

First Look: September 17

the correct classification of churners and non-churners. Profit from targeting a customer depends on not only a customer's propensity to churn, but also on her spend or value, her probability of responding... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

Course MaterialsAirbus A380—Turbulence Ahead Harvard Business School Case 609-041 Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond View Details
Keywords: Martha Lagace
  • 02 Aug 2011
  • First Look

First Look: August 2

subsidiaries around the world responded to the crisis relative to local establishments. We find that first, multinational subsidiaries fared on average better than local... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

scheduling systems, ways of responding to the customer—were totally absent. And on the other hand, the science and the doctors were so awesome. I went to MIT—I'm not a great... View Details
Keywords: by Sean Silverthorne; Health
  • 25 Feb 2014
  • First Look

First Look: February 25

  Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology underlying people's proclivity to... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2006
  • What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue View Details
Keywords: by James Heskett; Technology
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • February 1993 (Revised September 1994)
  • Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details
Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy
Related
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

revolutionary functionality. We explore a second path to entry that does not rely on Schumpeterian innovation: platform envelopment. By leveraging shared user relationships and common components, one... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and View Details
Keywords: Martha Lagace