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All HBS Web
(2,913)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (974)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
coffee shop in Los Angeles in 2014 called Dumb Starbucks. Write Deighton and Kornfeld: "The stunt's function as promotion for the show was eventually deduced by journalists and the public. The delayed reveal was an element of play." A...
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- 10 Sep 2013
- First Look
First Look: September 10
ethically by cheating less. We further found that priming time reduces cheating by making people reflect on who they are. Implications for the use of time versus money primes in discouraging or promoting dishonesty are discussed. ...
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Sean Silverthorne
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
tightrope on which Apple found itself: It wants to promote a sense of privacy among its users, but that runs into some of the claims that the government is making against them with regard to public safety. I don’t think I would’ve...
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- Web
Brand Name Management - The Art of American Advertising
helped to establish a graphic association with goods. Symbols, such as a sword or an angel, were designed to promote a sense of assurance regarding the quality of a product. Trademarks became valuable legal properties, and the number of...
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- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
improve the hiring and promotion of Black Americans? What role can alumni play to help the School achieve its goal? In developing the task force report, we’ve drawn on the insights and experiences of alumni and will continue to connect...
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April White
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is yet? I promise you it’s high if your customers are finding you...
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- 01 Dec 2009
- News
Robert Goodwin
proper nutrition. The project in India is Nanhi Kali, an organization dedicated to keeping underprivileged girls in school by providing academic and direct material support. Our Honduras project is focused on Central American Medical Outreach, which strengthens...
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- 02 Aug 2021
- Blog Post
ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY
group inaugurated the ARF as a GoFundMe project that raised $40,000 within 12 hours. The fund has since evolved into a nonprofit that streamlines donations to a dynamic portfolio of organizations and develops partnerships across the United States that fight racism by...
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- 15 Jun 2021
- News
Diversifying HBS's Case Collection
further exploration of racial equity-related issues. “HBS faculty members write most of the cases taught in business schools around the world. That gives us a tremendous opportunity and responsibility in terms of promoting racial equity,”...
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Jennifer Gillespie
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:...
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- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new...
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Dina Gerdeman
- 02 Sep 2014
- First Look
First Look: September 2
leaders may give expatriate assignments not to the best candidates but to people who speak certain languages. To hire and promote the best people, firms may need to provide training to meet global and local language needs. Fluency in a...
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Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
listing all contributors to the code, some developers find it desirable to participate in OSS projects to signal their ability and to enhance their chances of promotion and professional advancement. Finally, user-developers sometimes fix...
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- 19 Mar 2013
- First Look
First Look: March 19
Are Daily Deals Good for Merchants? Gupta, Sunil, Ray Weaver, Timothy Keiningham, and Luke WilliamsHarvard Business School Case 513-059 In the relatively short time since Groupon was founded, the response to "daily deals"-services that View Details
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Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
consultants, and promoters can give us a good idea of a product's acceptance within a week. With one of our perfumes, we realized it would be a failure from the consultants' reactions, even before the actual product was put into the...
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- 01 Oct 2000
- News
The Entrepreneurial Venture
entrepreneurship as an intellectual onion -- you peel back layer after layer, never finding a core idea, and all you do is cry. Another colleague told me that the likelihood of getting promoted would be inversely correlated with the...
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- 04 Dec 2012
- First Look
First Look: December 4
are incompatible mediated the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural disharmony disrupted creativity, ambient cultural...
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Carmen Nobel
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
friends, and strangers, even when costly. Why do people devote their resources to helping others? In this chapter, we examine whether engaging in prosocial behavior promotes subjective well-being, which encompasses greater positive...
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Dina Gerdeman
- 14 Mar 2017
- First Look
First Look at New Research, March 14
solution to Japan's persistent low economic growth. Several decades of economic stagnation led Abe to spearhead a multi-faceted reform effort to shake off deflation and come to grips with Japan's large national debt and rapidly aging society. "Womenomics"—the View Details
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Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
being integrated into the consumption process) promoted the choice of healthy food over unhealthy food (Experiments 3a and 3b). The positive effect of rituals on self-control held even when a set of ritualized gestures enacted were not...
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Sean Silverthorne