Filter Results:
(4,192)
Show Results For
- All HBS Web
(4,192)
- People (10)
- News (857)
- Research (2,814)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,421)
Show Results For
- All HBS Web
(4,192)
- People (10)
- News (857)
- Research (2,814)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,421)
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details
- 01 Mar 2017
- News
Students Forecast Climate Change’s Impact
MORE Watch three students discuss their approach to the climate change challenge MORE Watch three students discuss their approach to the climate change challenge Professors Mike Toffel and Marco Iansiti... View Details
Keywords: Dan Morrell
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
- September 2020 (Revised March 2022)
- Case
JOANN: Joannalytics Inventory Allocation Tool
By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio
Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China, can be similarly broken down.... View Details
Keywords: by Pankaj Ghemawat
- 01 Oct 2000
- News
After the Revolution: Putting the Internet in Perspective
what's going on in business," Nolan noted. "We have never lived through anything like this." With that, Nolan opened his discussion of the profound changes that computers -- and now the Internet -- have wrought on the way business is... View Details
Keywords: Margie Kelley
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
- 01 Mar 2004
- News
Haven for the Homeless
his cell phone industry product development position in 2002 to become the shelter’s executive director. During the winter months, the shelter houses an average of one hundred people a night, and demand has grown in recent years. “When... View Details
- 01 Dec 2011
- News
What Keeps HBS Ahead? You Do!
Sahlman Investing in HBS The Personal Touch Donor Spotlight Research With Impact: Changing Global Health Practices FAQ My pitch for giving is simple. HBS is a human capital–intensive business. Our product is... View Details
- 01 Mar 2013
- News
A Healthy Profit
of Antares is to harness the power of private enterprise to promote public health." As part of its research and educational activity, Antares deploys joint HBS and HSPH student field-study teams around the world to work with health View Details
- February 2011
- Exercise
Pitch Your Project!
By: Thomas Steenburgh
No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product.... View Details
Keywords: Business Plan; Change; Venture Capital; Governing and Advisory Boards; Collaborative Innovation and Invention; Marketing; Product Development; Interests; Complexity; Chicago; New York (state, US)
Steenburgh, Thomas. "Pitch Your Project!" Harvard Business School Exercise 511-116, February 2011.
- Web
Field Course: Startup Operations - Course Catalog
discuss the why/when/hows of raising venture capital. Startup Evolution As companies grow and scale, operations and products will evolve. We will explore when and how to pivot, shift and adapt to these View Details
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- December 1998 (Revised March 1999)
- Case
Disruptive Technology a Heartbeat Away: Ecton, Inc.
By: Clayton M. Christensen and Edward G Cape
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't... View Details
Keywords: Business Startups; Disruption; Machinery and Machining; Entrepreneurship; Innovation and Invention; Marketing; Product; Commercialization; Technology; Medical Devices and Supplies Industry
Christensen, Clayton M., and Edward G Cape. "Disruptive Technology a Heartbeat Away: Ecton, Inc." Harvard Business School Case 699-018, December 1998. (Revised March 1999.)
- 01 Apr 1998
- News
New Releases
four sections addresses a different aspect of the changing business landscape: Creating and Capturing Value, Sensing the Customer, Responding with Capabilities, and Transforming the Organization. Sense & Respond blends the expertise of... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of... View Details
Keywords: Sean Silverthorne
- 31 Mar 2002
- What Do You Think?
Is This the Decade of the Investor?
to assess the fairness of the division of returns. And before making assumptions about the future, "we still need to get a firm handle on just how much productivity increased before we take actions based upon assumptions of increased... View Details
Keywords: by James Heskett
- 18 Nov 2014
- First Look
First Look: November 18
offer a structural approach to answering this question, allowing for (1) reviewers to vary in stringency and accuracy, (2) reviewers to be influenced by existing reviews, and (3) product quality to change... View Details
Keywords: Sean Silverthorne
- 01 Apr 1996
- News
Stewards of the Seventh Generation
heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona, General Motors would this year... View Details
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
startups around climate. There are huge business opportunities that are currently unmet in terms of products and services that can help mitigate the effects of climate change and promote sustainability. That... View Details