Publications

01 Jun 2024
News

just made the biggest mistake of my life by thinking that I could fit in at HBS. I learned that my 75 sectionmates had been working on Wall Street or in banks or as salesmen for Xerox and IBM. At least six of them were certified public accountants. One had been a major... View Details

Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

Web

Field Course: Value Creation in Small and Medium Firms - Course Catalog

lessons are taught through the lens of Entrepreneurship through Acquistion (EtA), but the lessons learned can be applied to many career paths and jobs. While not a prerequisite, many students who take VCSME have taken Financial Management... View Details

01 Dec 2015
News

Snapping Up Voters

Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political advertising View Details

Keywords: Sasha Issenberg

13 Mar 2019
Blog Post

There's No Quick Shortcut to Success: Zorpads Takes Off

in New York City working as a healthcare consultant, and Wiegele, who spends his days working in product marketing for Hot Wheels in Los Angeles, credit their partnerships for allowing them the freedom to explore the creative side of this growing business. They brought... View Details

Keywords: Entrepreneurship; Consumer Products / Retail

01 Mar 2004
News

Reforming Company Boards

exceed analyst expectations. Businesses do not grow that way. If they’re managed well, they grow incrementally, with minor setbacks. The model that we have come to rely on — that companies’ earnings grow smoothly — is just not right. Do... View Details

Keywords: Corporate Services

Career Coach

Carrie Goodrich

Carrie pivoted from Sales and Trading to Strategy and Operations at DoorDash and, more recently, a Product Management Internship at Amazon. Given this, Carrie can help students navigate industry transitions... View Details

January 2005 (Revised March 2005)
Case

Parisian: productivity and selling cost

By: Rajiv Lal and Arar Han

Presents the dilemma facing George Jones with respect to the high selling cost at Parisian Department Stores. The challenges to be considered reflect issues at different levels of the organization, including individual salespeople, the store itself, and the merchandise... View Details

Keywords: Cost; Executive Compensation; Production; Sales; Salesforce Management; Motivation and Incentives; Retail Industry

September 1992 (Revised July 1993)
Case

Staples, Inc.

By: David E. Bell

Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details

Keywords: Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's... View Details

Keywords: by Peter K. Jacobs

01 Jan 2009
News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

those at home. Jorge Paulo Lemann, A.B. 1961 Board Member, Fundação Estudar Chairman, Lemann Foundation Jorge Paulo Lemann is the leading force behind Banco Garantia, Brazil’s most prestigious investment bank. His own commitment to hard... View Details

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to continue apace. What View Details

Keywords: by Peter K. Jacobs; Advertising

01 Mar 2008
News

Alumni Books

Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield (MBA ’01) and Heather McLeod Grant (Jossey-Bass) What makes nonprofits great? The authors studied twelve nonprofits that have extraordinary influence —... View Details

Keywords: Noel Capon; Publishing Industries (except Internet); Information

Barry Schwartz

Schwartz is the business half of Calvin Klein Inc.’s leadership, and without his industry savvy, Klein’s popular fashion designs could not have become so successful. Schwartz’s attentive management style allowed the company to purchase... View Details

Keywords: Fabric & Apparel

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political equivalent of retail and View Details

Keywords: by Sean Silverthorne

November 2002 (Revised March 2010)
Case

The Newsprint Industry

By: Ramon Casadesus-Masanell, Nabil I. Al-Najjar and James Pyke

Describes the 1990s consolidation on the newsprint industry. Questions whether consolidation will ever deliver on its promise. Whereas some industry observers maintain that the effects of consolidation are already visible, others argue that further consolidation is... View Details

Keywords: Five Forces Framework; Duopoly and Oligopoly; Monopoly; Mathematical Methods; Competition; Consolidation; Pulp and Paper Industry