Publications

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December 2020 (Revised April 2021)
Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian

After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details

Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

9 AM – 10 AM EDT, 20 Mar 2019
HBS Online

HBS Online Management Essentials

Maximize your managerial effectiveness by shaping and influencing processes in the critically-important treetop level between 50,000 feet (strategy) and ground level (daily tasks and activities). Program Dates: March 20, 2019 - May 15, 2019 View Details

20 Sep 2007
Research & Ideas

How to be a Customer

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to customers. Very little attention is paid... View Details

Keywords: by John Quelch

Profile

Jackie Burgos

entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details

Keywords: Entertainment / Media; Other Financial Services; Services

Carlos Enrique Cavelier

Keywords: Dairy

25 Sep 2015
News

One Reason Women Aren't Getting the Promotion: They Don't Want It

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

problems. Lindsay Zaltman: I have been exploring new ways to leverage the power of deep metaphors in other research methods. For instance, I have been developing an applied ethnographic approach that allows us to see how deep metaphors... View Details

Keywords: by Martha Lagace; Consumer Products

April 1993 (Revised October 1996)
Case

ABB Deutschland (C)

By: Hugo Uyterhoeven

Addresses the results and the lessons from the German restructuring effort by focusing in detail on the relationship with the works council and the actions taken for power plants and power transformers, and the sales organization. Closes with a "second wave" of cost... View Details

Keywords: Restructuring; Trade; Cost Management; Leadership Style; Management Skills; Time Management; Relationships; Salesforce Management

01 May 2006
What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In... View Details

Keywords: by James Heskett

Article

Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

By: Valerio Capraro, Jillian J. Jordan and Ben Tappin

A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power... View Details

Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust

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October 2020 (Revised August 2022)
Case

Epic Games: Nineteen Eighty-Fortnight

By: Andy Wu, Miaomiao Zhang and Christopher Zhang

In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details

Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States

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June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

April 2007
Case

ABN AMRO Bank N.V.: Global Change Agents

By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli

ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details

Keywords: Risk Management; Banks and Banking; Expansion; Change; Governing and Advisory Boards; Social Enterprise; Leadership Development; History; Banking Industry; Service Industry; Brazil; India; United States

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

16 Sep 2020
Blog Post

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part

this moment in time, companies finding opportunities to collaborate within their industry is a powerful way forward. In addition, Kevin and Kenneth agree that diversity and... View Details

Keywords: All Industries

July 2024
Article

The Home State Effect: How Subnational Governments Shape Climate Coalitions

By: Jonas Meckling and Samuel Trachtman

Organized business interests often seek to block public interest regulations. But whether firms oppose regulation depends on institutional context. We argue that, in federal systems, sub-national policies and politics can have a home state effect on firms' national... View Details

Keywords: Local Range; Governing Rules, Regulations, and Reforms; Business and Government Relations