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Show Results For
-
All HBS Web
(3,965)
- People (6)
- News (838)
- Research (2,500)
- Events (5)
- Multimedia (38)
- Faculty Publications (1,973)
- 11 Sep 2012
- First Look
First Look: September 11
economies across and within activities vary by activity and type of organic expansion; and (4) across-activity internal economies are asymmetric. Download the paper:...
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Keywords:
Sean Silverthorne
- 05 Nov 2007
- Research & Ideas
The Changing Face of American Innovation
on? Are they concentrated in a specific industry or business type? A: Inventors can file for patents in many technology fields, ranging from chemicals and drugs to computer software to agricultural...
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- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting...
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- 01 Oct 2000
- News
Three Promoted to Full Professor
Harvard College, where he majored in biology, Gompers worked for a year as a research biochemist for Bayer Chemical AG before earning a master's degree in economics at Oxford University on a Marshall Scholarship. He completed his Ph.D. in...
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- 03 Jun 2014
- Blog Post
Springing Forward on Social Enterprise Career Paths
Office, Social Finance US, United Nations World Food Programme, Revolution Foods, Greentown Labs, and Accion. If you are interested in hiring an HBS intern and your...
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
change, stick to your guns and seek out companies and opportunities where you can play a role in protecting the planet. Food and agriculture -...
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- 02 Jun 2009
- First Look
First Look: June 2, 2009
chemical company, this paper explores the effects of firsthand experience on intersite trust. We find firsthand experience leads not just to direct knowledge of the other, but also knowledge of the self as seen through the eyes of the...
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Keywords:
Martha Lagace
- 11 Dec 2017
- News
Growing from Within
guest counts on a daily basis across the restaurant portfolio as well as operating metrics such as speed and accuracy of service and food quality. Also very important are...
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- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier...
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- 01 Mar 2014
- News
Cutting Edge
an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital...
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- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
change, stick to your guns and seek out companies and opportunities where you can play a role in protecting the planet. Food and agriculture -...
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- September 2020
- Supplement
Commonwealth Joe: January 2020 Update from CEO Robert Peck
By: Alexander J. MacKay
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they...
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Keywords:
Cold Brew Coffee;
Specialty Coffee;
On-premise Coffee Market;
Retail Expansion Strategy;
Entrepreneurship;
Business Model;
Brands and Branding;
Expansion;
Strategy;
Decision Making;
Food and Beverage Industry;
Food and Beverage Industry
MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020. (Link to Supplement.)
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
America small-business owners moved quickly when COVID-19 started shuttering shops in March. Fine dining restaurants shifted to takeout. Book shops introduced curbside pickup. Gyms offered classes online. Business owners, it seemed, just needed to face this...
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- 17 Sep 2020
- Blog Post
HBS Grads Launch Cybersecurity Nonprofit to Fight Infodemic
Bastian Purrer (MBA 2020), a native German, spent most of his career before HBS launching international offices for Groupon and Rocket Internet. After a few years in Europe and Asia, Bastian enrolled at HBS...
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- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
decades, including those who have found success professionally, when they lift their heads up in their 40s or 50s and question whether their lives are heading in the right direction. “We sit back, look ahead, View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Positioning;
Competitive Positioning;
Competition;
Brands and Branding;
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 07 Aug 2017
- Blog Post
A Summer Internship with the City of Boston
Kiernan Schmitt (MBA 2018) is a 2017 Social Enterprise Summer Fellow working with the City of Boston Department of Innovation and Technology this summer. Imagine if, when it came to delivering city services online, your local government...
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- 21 Jun 2017
- Blog Post
Agricultural Investing: Where Boots Meet Suits
HBS Career & Professional Development (CPD) asked students to describe their career interests and what they are up to this summer. I hope to invest in assets that will be impacted by climate change, and...
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Keywords:
Manufacturing