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Show Results For
-
All HBS Web
(6,313)
- People (15)
- News (1,205)
- Research (3,863)
- Events (21)
- Multimedia (25)
- Faculty Publications (2,343)
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- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,...
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Keywords:
COVID-19 Pandemic;
Marketing;
Social Issues;
Corporate Social Responsibility and Impact;
Business and Community Relations;
Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- 10 May 2016
- Other Presentation
Shared Value: A New Global Agenda
Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals.
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Keywords:
Shared Value;
Collective Impact;
Corporate Social Responsibility and Impact;
Value;
Business and Community Relations;
Cooperation;
Society
Porter, Michael E. "Shared Value: A New Global Agenda." Shared Value Leadership Summit, FSG, New York, NY, May 10, 2016. (Video.)
- 23 Oct 2019
- Working Paper Summaries
Decarbonization Factors
- 02 Jan 2001
- Research & Ideas
Can Japan Compete? [Part One]
stalled right now. As the book argues, macroeconomic reforms and stimulus packages are not going to be the answer. There's still little real change in Japan on the government side, other than some marginal improvements. The response on...
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Keywords:
by Martha Lagace & Hilah Geer
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
LaMure (HBS MBA '02), is that targeted corporate executives who decide to ignore NGO protests do so at their own peril. Spar and LaMure recently detailed the rising power of NGOs and corporate View Details
Keywords:
by Cynthia Churchwell
- 2004
- Class Lecture
Strategic Alliances: The Power of Partnering Between Nonprofits and Businesses
By: James Austin
Keywords:
Nonprofit Organizations;
Corporate Social Responsibility and Impact;
Partners and Partnerships
Austin, James. "Strategic Alliances: The Power of Partnering Between Nonprofits and Businesses." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-830-4C.)
- November 1974 (Revised September 1984)
- Case
Environmental Pressures (B)
By: Norman A. Berg
Berg, Norman A. "Environmental Pressures (B)." Harvard Business School Case 375-127, November 1974. (Revised September 1984.)
- November 2011 (Revised June 2015)
- Case
COSCO: Implementing Sustainability
By: Christopher Marquis, Juelin Yin and Dongning Yang
Keywords:
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Shipping Industry
Marquis, Christopher, Juelin Yin, and Dongning Yang. "COSCO: Implementing Sustainability." Harvard Business School Case 412-081, November 2011. (Revised June 2015.)
- November 1988 (Revised December 1988)
- Case
Tejon Ranch and California Water Use
By: Ray A. Goldberg
Goldberg, Ray A. "Tejon Ranch and California Water Use." Harvard Business School Case 589-066, November 1988. (Revised December 1988.)
- December 2001 (Revised June 2002)
- Case
Monsanto: Technology Cooperation and Small Holder Farmer Projects
By: James E. Austin, Diana Barrett and Stephanie Oestreich
As the leading plant technology company in the global food system, how can Monsanto share this technology with small-sale producers and not-for-profit researchers and institutions?
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Keywords:
Food;
Globalized Markets and Industries;
Corporate Social Responsibility and Impact;
Nonprofit Organizations;
Society;
Technology;
Biotechnology Industry
Austin, James E., Diana Barrett, and Stephanie Oestreich. "Monsanto: Technology Cooperation and Small Holder Farmer Projects." Harvard Business School Case 302-068, December 2001. (Revised June 2002.)
- February 1998 (Revised March 2000)
- Case
Burma Pipeline, The
By: Debora L. Spar and Lane LaMure
In 1996, Unocal Corp. joined forces with the French Total company to construct an ambitious natural gas pipeline from the Andaman Sea across the southern tip of Burma and into Thailand. At an estimated cost of $1.2 billion, the pipeline was designed to bring sorely...
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Keywords:
Political Risk;
Risk Management;
Corporate Social Responsibility and Impact;
Social Issues;
Foreign Direct Investment;
Energy Industry;
Asia
Spar, Debora L., and Lane LaMure. "Burma Pipeline, The." Harvard Business School Case 798-078, February 1998. (Revised March 2000.)
- October 2021
- Case
Esquel Group: Turning Crises into Transformation
By: William C. Kirby, Adina Wong, Noah B. Truwit and John McHugh
Focuses on a Hong Kong-based, globally-established textile and apparel manufacturer and its experience in navigating turbulent geopolitical environments. Identifies ways the company has pursued business priorities while upholding its sustainability values.
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Keywords:
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Apparel and Accessories Industry;
Manufacturing Industry;
China;
Hong Kong
Kirby, William C., Adina Wong, Noah B. Truwit, and John McHugh. "Esquel Group: Turning Crises into Transformation." Harvard Business School Case 322-058, October 2021.
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Food and Beverage Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
- April 2013
- Teaching Note
New Resource Bank: In Pursuit of Green (TN)
By: Christopher Marquis and Juan Almandoz
This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical...
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- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
organizational marketing. Understanding Cross-sector Collaboration My field-based research on collaborations between businesses and nonprofits, encompassing a wide range of industries and social sectors, revealed a distinctive pattern in...
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by James Austin
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition, each country's View Details
- 28 Jun 2022
- Cold Call Podcast
Scaling a Fintech Startup for the Greater Good
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #2
Describes the position of Utility #2 in negotiating Group B with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
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Keywords:
Negotiation;
Pollutants;
Corporate Social Responsibility and Impact;
Governance Compliance;
Utilities Industry
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #2." Harvard Business School Exercise 793-078, December 1992.