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Show Results For
- All HBS Web
(4,192)
- People (10)
- News (857)
- Research (2,814)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,421)
- 07 Jul 2022
- Blog Post
Pathlight: Reimagining the Developer Onboarding Experience
We had a period of time where our engineering team grew to three times its size within six months, and we saw how onboarding fell apart using just a document and a buddy. Our team’s productivity dropped precipitously, and we all felt the... View Details
- 01 Mar 2019
- News
In Character: A Case Discussion Drama
pressure? “We try to emphasize that this is not easy,” says Beshears, who led the course with Senior Lecturer Andy Wasynczuk. “A big part of achieving some degree of success is having the flexibility to change your mind. That’s important... View Details
Keywords: Julia Hanna
- 08 Dec 2020
- Blog Post
2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)
evaluated our pricing, packaging, and positioning. Our hypothesis was there might be significant untapped revenue potential that we can unlock through new packaging and/or different prices. This project and our findings had the potential to View Details
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
still worth my time? But while much is changing in business, a lot of the challenges still involve basic block-and-tackle work around product development, sales, and distribution. Also of major importance:... View Details
Keywords: by Sean Silverthorne
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
entertainment player, but it changed the viewing habits of millions of watchers. In this Cold Call Podcast, Anita Elberse discusses her case study on the impact of this pioneering series and the small View Details
Keywords: Re: Multiple Faculty
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Rose and John Wise (both MBA 2015) on the positioning challenge facing their unique pop-up card company: Lovepop makes a product that looks a bit like a greeting card but acts much more like a gift. “How do we position our View Details
- May 2008 (Revised May 2008)
- Case
Symyx Technologies, Inc.
By: H. Kent Bowen, Courtney Purrington and Thomas D. Perry
Symyx is a science-based company spun out of Berkeley. Its unique materials technology has been exploited for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to do high throughput materials... View Details
Keywords: Business Model; Transition; Engineering; Technological Innovation; Resource Allocation; Product Development; Partners and Partnerships; Science-Based Business; Information Infrastructure; Applications and Software
Bowen, H. Kent, Courtney Purrington, and Thomas D. Perry. "Symyx Technologies, Inc." Harvard Business School Case 608-152, May 2008. (Revised May 2008.)
- October 2005 (Revised February 2006)
- Case
Reactivity: A Case of Re-Invention
By: Myra M. Hart and Sylvia Sensiper
By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future... View Details
- Web
Latin America - Global Activities 2020
incentive systems for the loan officers and measured how much more helpful they were to borrowers. We found some substantial increases. Natalia Rigol: Once you change the institutional incentives to align them more with the mission of the... View Details
- 23 Feb 2022
- News
Rethinking Low-Wage Work
- 01 Mar 2016
- News
Faculty Q&A: Price Check
Many products are sold for just one selling season. It’s extremely difficult to predict demand—sometimes demand actually increases as the price goes up due to perceived quality and popularity. These factors make selling fashion View Details
- December 1998
- Supplement
An Interview with Zhang Ruimin, CEO, Haier Group, Video
By: Lynn S. Paine and Jennifer Benqing
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China
Paine, Lynn S., and Jennifer Benqing. "An Interview with Zhang Ruimin, CEO, Haier Group, Video." Harvard Business School Video Supplement 399-514, December 1998.
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
their satisfaction, and influential enough to change others' buying patterns. They are also customers who identify so closely with a product, service, or company that they provide valuable advice concerning View Details
Keywords: by James Heskett
- 17 Jul 2012
- First Look
First Look: July 17
relationship between changes in the structure of the executive team, firm diversification, and IT investments-which arguably alter returns to exploiting synergies through corporate-wide coordination by functional managers in headquarters.... View Details
Keywords: Sean Silverthorne
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business View Details
Keywords: Sean Silverthorne
- 24 Oct 2013
- News
Searching for a Better Society
experience I have had," he says. At 44, Dumon has had more experience than most. A self-described "Internet product guy," he has known both success and failure, and he believes that failure can be a good teacher. "Once, when we tried an... View Details
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details