Marketing Plans - Publications - Faculty & Research

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As technology has increased the speed of... View Details

Keywords: by James Heskett

28 Sep 2021
News

Alumni Connections Drive Career Opportunities for Students

Subsequently, Westphal returned to the Boston area and joined Providence Equity Partners founded by HBS alumnus Jonathan Nelson (MBA 1983). Finding a perfect fit for himself in private equity, Westphal didn’t consider an MBA originally and View Details

Keywords: Becca Carnahan

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

up the next morning and asked, ‘What can we do to help?’ This is a wartime environment, and businesses need to step forward however they can,” said Harl. Originally planning to make and sell units at cost, a shield producer in Maine... View Details

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

iStock MESSAGE FROM DEAN SRIKANT DATAR On February 27, Dean Srikant Datar sent a message to the HBS community regarding the invasion of Ukraine, noting the resources available to those looking to offer support and highlighting learning opportunities available at HBS.... View Details

20 May 2008
First Look

First Look: May 20, 2008

this want/should pattern, and we briefly discuss survey results suggesting a potential explanation for this. Download the paper: http://www.hbs.edu/research/pdf/07-078.pdf Cases & Course MaterialsAEC Systems Business Plan Harvard... View Details

Keywords: Martha Lagace

01 Jun 2007
News

Profiles from the class of 2007

who motivates patients to take better care of themselves is often overlooked,” he notes. In the fall, Jain plans to begin his final year of medical school while also spending time at HBS working with Porter. His residency ideally would... View Details

Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice

01 Sep 2017
News

City of Dreams

just kind of look at all this,” says Mawilmada. “I like to imagine what it might be when I’m an old man.” His tone is a bit dreamy, but there’s an underlying current of urgency as well. As head of investments for Sri Lanka’s Western Region Megapolis View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

05 Mar 2020
News

Green Light

2012, Phil Strause (MBA 1967), a former boss from an early career stint at Deloitte, sent Lo a business plan for a vertical farming company. She forwarded it on to the German investor, whose family, it so happened, had major European... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

01 Mar 2003
News

Inside the Revolution

revolution — with its enormous implications for all of business — is well under way. Only days before Enriquez’s grade-school visit, for example, scientists announced plans to create synthetic bacteria that would generate hydrogen (a... View Details

Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services

02 Sep 2014
First Look

First Look: September 2

Abstract—General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the U.S. market fell from 62.6% to 19.8%, and in 2009 the firm went bankrupt. In this... View Details

Keywords: Sean Silverthorne

01 Mar 2016
News

Alumni and Faculty Books for March 2016

it is also a way of addressing men’s (and Gen Y’s) growing hopes for flexibility and innovative ways of working. This book clarifies the business case for gender balance, explores what men have to gain, and provides the basic knowledge to engender debate and action... View Details

15 Sep 2020
News

How To Make Diversity a Reality

together a team—a very capable team, like you would if you were launching a new product—who will be focused on designing a plan and a strategy around how are you going to make these improvements and how you're going to do it at scale. And... View Details

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

fronts. He persuaded Melvin Copeland, a noted marketing professor, to change his planned textbook to a collection of business "problems." Published in September 1920, it became the first business... View Details

Keywords: by David A. Garvin

Web

Supplemental Financial Information - Annual Report 2020

with an endowment’s fundamental purpose of maintaining intergenerational equity. The University executes on this obligation when determining each year’s endowment payout rate—that is, the percentage of the endowment’s fair market value... View Details

01 Sep 2003
News

These Are the Good Old Days

and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 1999
News

The Way You See It

management methods in American business," finished fourth, followed by IBM's Thomas J. Watson, whose "computers enabled the automation of well-informed decision-making, allowing business and the work force to migrate from manual labor in a stable View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

Citation

Educators

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

possible explanation is that founders are great at the start-up phase because they have the vision and the motivation. But as the firm grows, to do the ongoing management on a daily basis requires a different set of skills." Market... View Details

Keywords: by Carmen Nobel

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

new line of business. (Starbucks partners with hot-spot provider, T-Mobile and Hewlett-Packard to offer users subscription plans that average under $40 per month.) We are moving to a time when broadband will be totally ubiquitous, part of... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

07 Jul 2009
First Look

First Look: July 7

with free market prices and therefore change the conditions under which the company must operate. The case also deals with the pros and cons of various energy sources in view of their perceived environmental impact. As the company's CEO,... View Details