Show Results For
-
All HBS Web
(7,930)
- People (24)
- News (1,709)
- Research (5,424)
- Events (9)
- Multimedia (147)
- Faculty Publications (3,937)
Show Results For
-
All HBS Web
(7,930)
- People (24)
- News (1,709)
- Research (5,424)
- Events (9)
- Multimedia (147)
- Faculty Publications (3,937)
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
- October 2009 (Revised November 2016)
- Case
Generation Health: A Pioneer in Genetics Benefit Management (A)
- 09 Jan 2024
- Blog Post
Insights From Harvard Business School’s Peek Program
- December 2000 (Revised April 2006)
- Case
Promise (A): Building a Consumer Finance Company in Japan
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 2009
- Working Paper
Why Do Countries Adopt International Financial Reporting Standards?
- July 2004 (Revised December 2004)
- Case
How Venture Capitalists Evaluate Potential Venture Opportunities
- 02 Feb 2022
- Blog Post
How I Spent My HBS 2+2 Deferral: Nikki Philip
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
- 19 Jun 2012
- First Look
First Look: June 19
- January 2022 (Revised February 2022)
- Teaching Note
Universal During COVID: The Future of Theatrical Windows
- March 2008 (Revised July 2011)
- Supplement
Cadbury Schweppes: Capturing Confectionery (C)
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- March 2009
- Supplement
HOYA Corporation (B)
- December 2010 (Revised November 2013)
- Case
Talent Recruitment at frog design Shanghai
- March 2008 (Revised July 2011)
- Supplement
Cadbury Schweppes: Capturing Confectionery (D)
- July 2009 (Revised August 2011)
- Case
What Happened at Citigroup? (A)
- December 2022 (Revised August 2023)
- Case
Circles.Life at a Crossroads of Growth
- 20 Jul 2018
- News
James Sebenius on Henry Kissinger As Negotiator
The Poor Payoff of Pleasure Postponed
A need to feel efficient, and a tendency to feel guilty when we do something “just for fun,” may be universally human. But the Israeli-born Keinan says productivity-obsessed Americans take this to an extreme, viewing pleasurable pastimes as wasteful, irresponsible,... View Details