Publications

Oluwagbemileke Jegede is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School. She received BBA and LLB degrees from Amity University and the University of Sierra Leone in 2015 and 2016 respectively,... View Details

March 1994 (Revised May 1994)
Case

Lisa Benton (A)

By: Linda A. Hill

Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details

Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry

August 2011 (Revised November 2012)
Case

Mary Griffin at Derby Foods

By: Anthony J. Mayo and Joshua D. Margolis

Mary Griffin, Vice President of Consumer Products, must provide feedback to one of her direct reports, Simon York. York is a strong performer, but he has displayed some poor interpersonal skills in the manner in which he interacts with his team and the production... View Details

Keywords: Outcome or Result; Training; Interpersonal Communication; Labor and Management Relations; Management Skills; Management Style; Management Teams; Managerial Roles

Rowan Clarke

Rowan Clarke is a PhD candidate in the Strategy Unit at Harvard Business School. His interests are in strategy/entrepreneurship and technology/AI for economic development and social impact. His work assists small and medium business entrepreneurs to grow with... View Details

Keywords: energy; financial services; green technology; retail financial services; microfinance; management consulting; high technology

March 2022
Article

Strategic State Capacity: How States Counter Opposition to Climate Policy

By: Jonas Meckling and Jonas Nahm

When can states implement policies against the opposition from powerful interest groups? Research on state capacity has examined bureaucratic sources of capacity, leaving unexplained why countries with similar levels of bureaucratic capacity vary in goal attainment. We... View Details

Keywords: Power and Influence; Policy; Environmental Regulation

Read Now

31 Oct 2019
Video

Anand Burman

Anand Burman, Chairman of Dabur, one of India’s largest manufacturers of natural medicine and consumer products, discusses the role of the Indian diaspora in the international growth of his... View Details

January 1996 (Revised February 1997)
Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

September 2005 (Revised February 2007)
Case

Angels and Devils: Best Buy's New Customer Approach (A)

By: Anita Elberse, John T. Gourville and Das Narayandas

In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details

Keywords: History; Customer Relationship Management; Opportunities; Marketing Strategy; Leadership Style; Problems and Challenges; Growth and Development Strategy; Retail Industry; Electronics Industry

27 Mar 2024
News

Behind the Research: Isamar Troncoso

17 Oct 2016
News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can View Details

Keywords: by Ben Rand; Technology

05 Apr 2016
Blog Post

Summer Internships in the JD/MBA Program

business in other languages and cultures. While both law and business were of interest to me in college, the importance of an integrated, multidisciplinary approach became... View Details

Ayelet Israeli

Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details

Keywords: retailing; e-commerce industry; internet; automotive

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry