industrial design - Publications - Faculty & Research

January 1995 (Revised January 1995)
Case

USAA: Business Process Review for the Great Lakes Region (Abridged)

Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details

Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America

Citation

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July 1987 (Revised October 1995)
Case

Phillips 66: Controlling a Company Through Crisis

By: Lynda M. Applegate

The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details

Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Mining Industry; United States

Citation

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A Marketing Revolution - The Art of American Advertising

revolution after the Civil War and played an integral role in promoting mass-produced goods, one of the foundations of the modern economy. Drawing upon new printing technologies and increasingly sophisticated marketing strategies, advertisers explored an imaginative... View Details

19 Nov 2019
Op-Ed

Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech

In late August, the Apple Card debuted with a minimalist look and completely “no fee” model, creating a frenzy of anticipation. Millions signed up to be alerted for the release. Designed to boost traffic to its slow-to-be-adopted Apple... View Details

Keywords: by Karen G. Mills; Financial Services

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

customers? A: The final chapter of my book explores how this can be done. Essentially, I show how some companies have abandoned their efforts to understand exactly what products their customers want and have instead equipped them with tools to View Details

Keywords: by Wendy Guild

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to... View Details

Keywords: Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Air Transportation Industry; United States; Europe

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17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm increasingly relies on software to... View Details

Keywords: Sean Silverthorne

01 Nov 2016
First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details

Keywords: Sean Silverthorne

10 Nov 2015
First Look

November 10, 2015

officials. They can help decision makers in tax administrations, public procurement offices, and other public agencies design programs informed by well-founded evidence. This paper provides an introductory overview of the most frequently... View Details

Keywords: Sean Silverthorne

February 2014
Supplement

Evaluating Microsavings Programs: Green Bank of the Philippines (C)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

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February 2014
Supplement

Evaluating Microsavings Programs: Green Bank of the Philippines (B)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Keywords: Microfinance; Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

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19 Sep 2012
News

On a Sound Track

share our customers’ passions, we don’t need to waste time wondering what they would like,” Jeremy Andrus says. Skullcandy employs 350 people, mostly young and male (think jeans, plaid shirts, and scruffy beards). The company’s product development group comprises View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

26 Apr 2011
News

BioMine Strikes Gold

Contest. BioMine uses existing scaled-up mining industry technologies to capture value from the 40 million tons of "e-waste" that is landfilled or incinerated annually around the world. (Watch Bradoo explain the concept behind BioMine.)... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

05 Feb 2016
News

The Wheel of the World

subjects—biology, philosophy, sociology. Clocks combine art (in their cases and dials) and science (in their mechanisms).” For the Industrial Revolution to truly take hold, for example, workers needed to own an inexpensive, mass-produced... View Details

Keywords: Julia Hanna

01 Aug 2002
News

HBS Business Plan Contest Keeps Entrepreneurial Spirit Alive

along with classmate Lucas Klein and Jason Green, a 2002 graduate of Penn's Wharton School of Business. The runner-up in the social enterprise track was The Unison Project, a group designed to mobilize the talents of artists and music... View Details

01 Dec 2004
News

GLF Showcases London

forum, titled “New Barriers and New Opportunities: Leading in an Uncertain World,” is shaping up to be a truly remarkable event. Professor Nancy Koehn, the forum’s faculty chair, has done an outstanding job of organizing a lineup of HBS faculty and View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

06 Jun 2023
Blog Post

Van den Ende Rozen: Greenhouse Rose Production

site, as we neared the site, we noticed hundreds of small greenhouses alongside the road. From their signage, the crops ranged from vegetables to flowers. We had driven into the heart of the country’s world-class horticulture industry and... View Details

01 Oct 2001
News

Making a World of Difference

Alan B. Slifka On a bus in Israel, two seven-year-old boys talk about their interest in sports. One makes a joke, the other laughs. The boys, one Jewish, one Arab, are new friends. They met at a day camp designed to bring two of the... View Details

Keywords: Young, Susan; Management of Companies and Enterprises; Management

08 Jun 2010
First Look

First Look: June 8

empirical lacuna, we have developed a research program to measure the internal organization of firms—including their decentralization decisions—across a large range of industries and countries. Enamored with Scale: Scaling with Limited... View Details

Keywords: Martha Lagace

January 2022 (Revised December 2022)
Case

TotalEnergies’ Investment in Hyzon Motors

By: Vikram S. Gandhi and David Lane

In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,... View Details