Publications

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Health Care Initiative - Health Care

Health Care Initiative Supporting a dynamic community MBA Experience MBA students focus on health care through industry-related courses, extracurricular activities, and recruiting opportunities. Faculty & Research Faculty View Details

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About - Business & Environment

About Inspiring innovation at the intersection of business and the environment. Mission The Business and Environment Initiative educates, connects, View Details

18 Jun 2013
First Look

First Look: June 18

Unlocking Innovation Through Business Experimentation By: Thomke, Stefan Abstract—No abstract available. Publisher's link: http://www.europeanbusinessreview.com/?p=8420 Working Papers Pay Harmony: Peer Comparison View Details

Keywords: Anna Secino

January 2008
Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird

Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas

October 2022 (Revised June 2024)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

Business School and Zhang is Assistant Professor of Strategy and Innovation at Boston University’s Questrom School of Business. Although the study results show the #MeToo... View Details

Keywords: by Rachel Layne; Media & Broadcasting

21 Oct 2014
First Look

First Look: October 21

team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them.... View Details

Keywords: Sean Silverthorne

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

Find at Harvard

03 Feb 2015
First Look

First Look: February 3

Eastwick, Jenna H. Frost, and Michael R. Maniaci Abstract—This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does... View Details

Keywords: Sean Silverthorne

February 2000
Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins

Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details

Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry

November 2008 (Revised February 2009)
Case

Omron: Sensing Society

By: Rosabeth M. Kanter and Ethan S Bernstein

"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details

Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry

17 Apr 2019
Research & Ideas

How Managers Stifle Creativity

The slate of companies going public this year— Pinterest, Slack Technologies, and Uber, to name a few—should silence anyone who doubts the power of a bold idea. After all, one seemingly crazy brainstorm can up end an entire industry,... View Details

Keywords: by Danielle Kost

Web

Leadership Initiative - Leadership

cutting-edge research and course development projects about leadership and leadership development, both within Harvard Business School and through View Details

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

was invented as a treatment for chronic myelogenous leukemia, and by the study’s measures was quite a novel drug. Novartis shares jumped almost 7 percent the day Gleevec was approved by the FDA. The drug... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced several decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic hand... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

July–August 2015
Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan

Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details

Keywords: Innovation Strategy; Emerging Markets