Publications

2003
Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States

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Article

Why Hospitals Don't Learn from Failures: Organizational and Psychological Dynamics That Inhibit System Change

By: A. Tucker and A. Edmondson

The importance of hospitals learning from their failures hardly needs to be stated. Not only are matters of life and death at stake on a daily basis, but also an increasing number of U.S. hospitals are operating in the red. This article reports on in-depth qualitative... View Details

Keywords: Health Care and Treatment; Health Industry

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November 2003 (Revised April 2010)
Case

Flextronics International, Ltd.

By: Robert S. Huckman and Gary P. Pisano

Describes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that... View Details

Keywords: Growth and Development Strategy; Product Development; Production; Service Operations; Performance Effectiveness; Electronics Industry; Manufacturing Industry

November 2003 (Revised August 2005)
Case

Reinventing the Automobile: General Motors' AUTOnomy Project

By: Alan D. MacCormack and Kerry Herman

Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details

Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry

November 2003 (Revised February 2004)
Case

Richmond Events

By: Amy C. Edmondson and Kristin Lieb

The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details

Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia

November/December 2003
Article

Software Development Worldwide: The State of the Practice

By: Michael A. Cusumano, Alan David MacCormack, Chris Kemerer and Bill Crandall

Keywords: Applications and Software; Research and Development; Practice

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October 2003 (Revised March 2004)
Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas

The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details

Keywords: Technological Innovation; Industry Structures; Semiconductor Industry

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October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

October 2003 (Revised October 2003)
Teaching Note

Electric Maze Exercise, The (TN)

By: Amy C. Edmondson and Hanna Rodriguez-Farrar

Teaching Note for (9-604-046). View Details

Keywords: Learning; Problems and Challenges; Social Psychology; Employees

October 2003 (Revised January 2004)
Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar

This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details

Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty

October 2003 (Revised November 2003)
Module Note

Organizing to Learn Module Note

By: Amy C. Edmondson

Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details

Keywords: Learning; Business Strategy

October 2003 (Revised January 2016)
Supplement

The BCPC Internet Strategy Team: Alex Wilson

By: Amy C. Edmondson and Laura Feldman

Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details

Keywords: Groups and Teams; Decision Choices and Conditions

October 2003 (Revised January 2016)
Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman

This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details

Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry