Publications

06 Apr 2021
News

Disrupting the Waste Management Industry with Technology

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

January 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details

Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry

Find at Harvard

01 Dec 2005
News

Buy the Book

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit... View Details

Keywords: by Dina Gerdeman

28 Mar 2023
News

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

February 1979
Background Note

Note on the Theory of Optimal Capital Structure

By: William E. Fruhan Jr.

Examines the interrelationship between the maximization of the share value of a firm's common stock and the minimization of the firm's weighted average cost of capital. Presents a revised version of a case by J.W. Mullins, Jr. View Details

Keywords: Capital Structure; Cost of Capital; Stock Shares; Core Relationships; Value

August 1993
Case

USAA: Business Process Review for the Great Lakes Region

By: James L. Heskett and Roger H. Hallowell

USAA proposes to develop a new set of processes for its property and casualty division. The case focuses on processes used in automobile claims. View Details

Keywords: Business Processes; Insurance Industry; United States

Find at Harvard

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

that problem. Validating hypotheses about the problem through a variety of methods is going to lead to a far better outcome than clicks on a Facebook ad. Consider trying these different types of... View Details

Keywords: by Julia Austin

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

good business can be built around it?’ Kaelyn: The required curriculum gave me a broad groundwork that enabled me to ask the right questions during my internship. In particular, View Details

Keywords: All Industries

02 Jun 2015
News

'Call Me Caitlyn' And The Jenner Brand

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

July 2021
Teaching Note

Eaton Corporation: Portfolio Transformation and the Cost of Capital

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

Teaching Note for HBS Case Nos. 221-006 and 221-070. View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

December 2016 (Revised January 2017)
Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details

Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States

August 2024
Case

Cristina Ventura: The Career of a Catalyst

By: Linda A. Hill, Allison J. Wigen and Ruth Page

This multimedia case follows the career of Chief Catalyst Officer for the Lane Crawford Joyce Group (LCJG), Cristina Ventura. After beginning her career in luxury in Europe and Asia, Ventura was recruited in 2011 to open Apple’s flagship stores in Hong Kong and South... View Details

Keywords: Leadership; Innovation; Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership Style; Leading Change; Entrepreneurship; Luxury; Family Business; Fashion Industry; Retail Industry; Technology Industry; Asia; China; Hong Kong

June 2001 (Revised August 2003)
Case

Home Depot, Inc. in the New Millennium

By: Krishna G. Palepu and Jeremy Cott

After nearly two decades of spectacular performance, Home Depot reported a disappointing performance in the year 2000. The company began expanding its business scope as a result of saturating its growth in the core business. This case explores whether the disappointing... View Details

Keywords: Growth Management; Expansion; Valuation; Performance; Business Strategy; Corporate Finance; Retail Industry

21 Nov 2019
Blog Post

The Power of Business in the Energy Transition

alongside recovery and recycling of minerals out of these existing waste streams, presenting opportunities for those willing to take a long-term view of value. The day closed with a case competition... View Details

Keywords: Manufacturing; Energy / Cleantech

Article

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States