Publications

February 2016 (Revised March 2016)
Case

America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)

By: Rory McDonald, Alan MacCormack and Vanessa Ampelas

Four teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one-of-a-kind in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare,... View Details

Keywords: Risk Management; Competition; Innovation and Management; Sports; Sports Industry; New Zealand; United States

June 2009 (Revised February 2014)
Case

Evaluating Microsavings Programs: Green Bank of the Philippines (A)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to... View Details

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

2022
Case

Interface: The Journey Toward Carbon Negative

By: Andrew J. Hoffman

Interface has been a leading innovator in the carpet industry, specializing in the manufacturing of carpet tiles for commercial flooring. This case describes the history, context, and technology behind the company's development of its newest sustainable... View Details

Keywords: Corporate Social Responsibility and Impact; Innovation and Invention; Environmental Sustainability; Environmental Accounting

November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States

17 Aug 2010
First Look

First Look: August 17

their communication quality and ultimately to benefit their performance. Paper not available. Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe... View Details

Keywords: Martha Lagace

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

was invented as a treatment for chronic myelogenous leukemia, and by the study’s measures was quite a novel drug. Novartis shares jumped almost 7 percent the day Gleevec was approved by the FDA. The drug... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

21 Oct 2014
First Look

First Look: October 21

team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them.... View Details

Keywords: Sean Silverthorne

17 Jul 2007
First Look

First Look: July 17, 2007

conducted by the Census Bureau and National Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close... View Details

Keywords: Martha Lagace

02 Oct 2007
First Look

First Look: October 2, 2007

media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut View Details

Keywords: Martha Lagace

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

cautionary tales. Take Charles Darwin, who was despondent in his twilight years because he had not been able to replicate the success of his earlier work, On the Origin of Species. Like many strivers, Darwin was hooked on success, and he... View Details

Keywords: by Avery Forman

03 Feb 2015
First Look

First Look: February 3

Eastwick, Jenna H. Frost, and Michael R. Maniaci Abstract—This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does... View Details

Keywords: Sean Silverthorne

17 Apr 2019
Research & Ideas

How Managers Stifle Creativity

The slate of companies going public this year— Pinterest, Slack Technologies, and Uber, to name a few—should silence anyone who doubts the power of a bold idea. After all, one seemingly crazy brainstorm can up end an entire industry,... View Details

Keywords: by Danielle Kost

November 2008 (Revised February 2009)
Case

Omron: Sensing Society

By: Rosabeth M. Kanter and Ethan S Bernstein

"Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details

Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry

05 Aug 2014
First Look

First Look: August 5

raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to View Details

Keywords: Sean Silverthorne

February 2000
Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins

Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details

Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry

May 2010 (Revised June 2012)
Case

From Imitation to Innovation: Zongshen Industrial Group

By: Willy Shih and Nancy Hua Dai

As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details

Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China

21 Mar 2019
HBS Case

The Ferrari Way

“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari... View Details

Keywords: by Michael Blanding; Auto

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced several decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic hand... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts