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Show Results For
-
All HBS Web
(9,744)
- People (21)
- News (2,365)
- Research (5,825)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,887)
- March 2014 (Revised September 2015)
- Case
Clef Company: Turnover
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that...
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Keywords:
Sales;
Marketing;
Strategy;
Marketing Strategy;
Performance Evaluation;
Retail Industry;
Consumer Products Industry;
United States
Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Case 814-100, March 2014. (Revised September 2015.)
- February 2005 (Revised August 2008)
- Case
Arcelik Home Appliances: International Expansion Strategy
The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Diversification;
Expansion;
Consumer Products Industry;
Turkey
Ghemawat, Pankaj, and Catherine Thomas. "Arcelik Home Appliances: International Expansion Strategy." Harvard Business School Case 705-477, February 2005. (Revised August 2008.)
- 18 Oct 2010
- News
Will Apple's Culture Hurt the iPhone?
- 07 Feb 2011
- News
Can US economy thrive as China rises?
- 09 Sep 2019
- News
Should you ditch your cash? A growing number of cities say no way
- 03 Feb 2013
- News
Ad firms break down formula for success on Super stage
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Electronics Industry;
Consumer Products Industry;
Web Services Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- March 2023
- Teaching Note
VideaHealth: Building the AI Factory
By: Karim R. Lakhani
Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian...
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- 04 Jun 2019
- News
Israel Turns 70: Does It Need a Rebrand?
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. “People seem to be using this strategy because in their minds, they’re telling the truth, so they think they’re...
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Keywords:
by Dina Gerdeman
- January 2005 (Revised October 2005)
- Case
Private Capital and Public Policy: Standard & Poor's Sovereign Credit Ratings
By: Rawi E. Abdelal and Christopher Bruner
Describes Standard & Poor's sovereign credit ratings business. Provides background on the history of credit ratings agencies, the meaning of credit ratings, the expansion of the sovereign ratings business over recent decades, and the market for credit ratings. Also,...
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Keywords:
Sovereign Finance;
History;
Policy;
Business and Government Relations;
International Finance;
Country;
Globalized Economies and Regions;
Decision Choices and Conditions;
Capital Markets;
Debates;
Financial Services Industry;
United States
Abdelal, Rawi E., and Christopher Bruner. "Private Capital and Public Policy: Standard & Poor's Sovereign Credit Ratings." Harvard Business School Case 705-026, January 2005. (Revised October 2005.)
- January 2009 (Revised July 2009)
- Case
Targanta Therapeutics: Hitting a Moving Target
By: Arthur A. Daemmrich
This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful...
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Keywords:
Decision Choices and Conditions;
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Health Testing and Trials;
Product Development;
Business and Government Relations;
Business Strategy;
Biotechnology Industry;
Pharmaceutical Industry
Daemmrich, Arthur A. "Targanta Therapeutics: Hitting a Moving Target." Harvard Business School Case 709-002, January 2009. (Revised July 2009.)
Trevor Fetter
Trevor Fetter is a Senior Lecturer on the faculty of Harvard Business School. He teaches two MBA required courses: Leadership and Corporate Accountability, and Financial Reporting and Control and a Short Intensive Program for MBA students called The Life and Role of... View Details
- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white...
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Keywords:
by Barbara DeLollis
- Web
PhD Programs - Doctoral
PhD Programs The start of your PhD program launches your journey to a career in business academia. Students in our PhD programs are encouraged from day one to think of this experience as their first job in View Details
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Information Technology;
Organizational Design;
Venture Capital;
Valuation;
Business Strategy;
Restructuring;
Expansion;
Product Development;
Innovation Strategy;
Human Resources;
Information Technology Industry;
California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- July 2020 (Revised January 2021)
- Case
Pattern Brands
By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...
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Keywords:
Direct-to-consumer;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Business Model;
Business Startups;
Growth and Development Strategy;
Demand and Consumers;
Business Strategy;
Diversification;
Competitive Advantage;
Consumer Products Industry;
Retail Industry;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
- 19 Feb 2019
- News