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Show Results For
-
All HBS Web
(7,194)
- People (50)
- News (2,514)
- Research (3,395)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,778)
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- Web
HBS - The year in Review
with more than 200 MBA students from their regions in a pilot networking event. Dining Services Partner Affirmed As part of the broader effort to ensure excellence in its View Details
- Web
Research - Global
2024 Case Copenhagen Infrastructure Partners: Leading the Energy Transition By: John Macomber and Maxwell Nii Laryea A leading global infrastructure fund debates whether and when to become engaged in the electrolysis and distribution of...
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- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
kind of social contract, a promise of a certain mix of quality (D1), service (D2), novelty (D3), and reliability (D4) that adds up to a value...
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Keywords:
by Paul Lawrence & Nitin Nohria
- Research Summary
Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations
It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and...
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- Teaching
Overview
Course Requirements
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.
Career Focus
For... View Details
- January 2024
- Supplement
Winning Business at Russell Reynolds
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and...
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Keywords:
Restructuring;
Talent and Talent Management;
Compensation and Benefits;
Growth and Development Strategy;
Organizational Change and Adaptation;
Organizational Culture;
Performance Evaluation;
Motivation and Incentives;
Consulting Industry
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds." Harvard Business School Multimedia/Video Supplement 424-704, January 2024.
- Web
FAQ - MBA
Leadership and Corporate Accountability. FIELD Global Immersion takes place in the spring term, at the end of which students travel to their immersion location to develop a new product or service for partner...
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- 17 Oct 2014
- Research & Ideas
New Treasury Rules Help Long-Retirement Planning
recommended that workers use all their retirement savings to buy life annuities in order to avoid outliving their savings. Nevertheless, few workers want to put their whole retirement nest egg into a life annuity. Why? In one word,...
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- August 2005 (Revised March 2007)
- Case
Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)
By: Rawi E. Abdelal and Christopher Bruner
Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial...
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Keywords:
History;
Transformation;
Business and Government Relations;
Integration;
Competitive Strategy;
Mergers and Acquisitions;
Emerging Markets;
Financial Markets;
Banks and Banking;
Financial Services Industry;
European Union;
Italy
Abdelal, Rawi E., and Christopher Bruner. "Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)." Harvard Business School Case 706-009, August 2005. (Revised March 2007.)
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
innovation, but you argue that just as important is “thinking outside the building.” What’s the difference between the two? Rosabeth Moss Kanter: One difference is in scope, and thus the power of the resulting innovation. Thinking outside...
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Keywords:
by Sean Silverthorne
- December 2006 (Revised February 2007)
- Case
Opportunity International: Measurement and Mission
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
After a "first career" in business, HBS graduate Christopher Crane becomes CEO of a worldwide microfinance network. The organization's twin challenges are: 1) developing metrics to give it an accurate picture of its situation and impacts, and 2) generating rapid...
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Keywords:
Microfinance;
Measurement and Metrics;
Problems and Challenges;
Growth and Development Strategy;
Business and Stakeholder Relations;
Business Model;
Nonprofit Organizations;
Philanthropy and Charitable Giving;
Financial Services Industry
Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Opportunity International: Measurement and Mission." Harvard Business School Case 307-067, December 2006. (Revised February 2007.)
- Web
Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness
service, not simply charting the fact that the service was performed. Emerging technology will allow routine and efficient collection of such data. Long Leg vs. Petrie Cast: Boston Children's Hospital Example Example of View Details
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
Lalocracio Location has always been a vital resource in business. “Location, location, location,” as they say in real estate. But then along came the internet in the 1980s, and suddenly distance-related...
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Keywords:
by Sean Silverthorne;
Transportation;
Telecommunications;
Shipping;
Publishing;
Technology
- 08 Aug 2024
- Blog Post
Leading With Curiosity: Mayowa Kuyoro (MBA 2015)
2015 as an Associate. Since that time, she has been recognized for her exceptional work with promotions to Engagement Manager and Associate Partner, and in 2021, she became the first Business Analyst to make Partner at the firm. View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Many dismiss marketing View Details
- February 2022 (Revised January 2024)
- Supplement
Winning Business at Russell Reynolds (C)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and...
View Details
- February 2003 (Revised May 2003)
- Case
Accel Partners' European Launch
By: G. Felda Hardymon and Josh Lerner
In spring 2001, with the venture market crashing all around, the London office of Accel Partners, a major west coast venture capital firm, needs to make a decision about investing in an Irish software company. As the first investment of the new European operation, the...
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Keywords:
Investment;
Growth and Development Strategy;
Venture Capital;
Global Strategy;
Decision Choices and Conditions;
Expansion;
Management Practices and Processes;
Partners and Partnerships;
Financial Services Industry;
London;
United States
Hardymon, G. Felda, and Josh Lerner. "Accel Partners' European Launch." Harvard Business School Case 803-021, February 2003. (Revised May 2003.)
- 28 Jul 2023
- Blog Post
How I Landed My Manufacturing Internship at HBS
I came to the HBS summer internship process with considerable trepidation, worried about having only two years of work experience, and unfamiliarity with MBA recruiting. As a “nontraditional candidate,” I...
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- Web
Entrepreneurship - Recruiting
Employment Data Entrepreneurship Employment Data Entrepreneurship Entrepreneurship Class of 2023 Career Data Internship Data Joining a Start-up A start-up is defined here as an...
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