Publications

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October 2013 (Revised August 2015)
Supplement

Outotec (B): Action Plan

By: Robert J. Dolan and Doug J. Chung

Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details

Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry

October 2013 (Revised August 2015)
Case

Outotec (A): Project Capture

By: Robert J. Dolan and Doug J. Chung

Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details

Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry

Educators

June 2008
Case

System on a Chip 2008: Global Unichip Corp.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang

Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details

Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry

Find at Harvard

March 2020
Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

2018
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity

By: Carliss Y. Baldwin

The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to theories of firm boundaries from economics and management. Complementary goods have more value when used together than separately. Complementarity may... View Details

Keywords: Complementarity

SSRN

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

2017
Chapter

Marketing Models for the Customer-Centric Firm

By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie

A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details

Keywords: Customer Value and Value Chain; Customer Focus and Relationships

09 Nov 2017
Working Paper Summaries

Intermediation in the Supply of Agricultural Products in Developing Economies

Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi

Editorial

How to Turn Around a Country

By: Paul Kazarian and George Serafeim

Change is hard. Especially trying to change an entire country and its public sector that consists of more than 650,000 employees and has an annual budget of approximately 80 billion euros. This is the case of Greece, once the fastest-growing eurozone country, which has... View Details

Keywords: Greece; Europe; European Union; Turnaround; Accountability; Sovereign Finance; Leadership; Corporate Accountability; Public Sector; Accounting; Economic Growth; Change; European Union; Greece

June 2011
Article

Stepping into the Unknown: How Companies Learn through Risk Management

By: Anette Mikes

Risk management can add value through the continuous questioning of existing controls, strategies, and scenarios. The article outlines a new framework for risk management predicated on the notion of organizational learning, and illustrates it by a case study of a... View Details

Keywords: Learning; Framework; Governance Controls; Risk Management; Organizational Change and Adaptation

March 1990 (Revised October 1990)
Case

Ruentex Industries Ltd. and Liz Claiborne, Inc.

Describes Ruentex's operations and the piece goods production process and begins to describe the company's relationship with Liz Claiborne, Inc., its largest customer. When used with Liz Claiborne, Inc. and Ruentex Industries Ltd. and Liz Claiborne, Inc. and Ruentex... View Details

Keywords: Supply Chain Management; Relationships; Cooperation; Apparel and Accessories Industry

Educators

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

biggest sports stage to cementing a legacy as a businessman, entrepreneur, and club owner. What’s the best way to build a team around a top performer? How do you value the asset of a star to the broader organization? And, how can an... View Details

Keywords: by Avery Forman; Sports

25 Feb 2020
Working Paper Summaries

Reinventing Retail: The Novel Resurgence of Independent Bookstores

Keywords: by Ryan Raffaelli; Publishing

January 1986 (Revised July 1990)
Supplement

Kristen's Cookie Co. (A2)

Intended for distribution during class, this case contains one set of answers to the (A1) case. It introduces the concept of a Gantt chart and discusses issues raised by the case such as the value of labor flexibility. The open-ended questions in the (A1) case are only... View Details

Keywords: Behavior; Employees

01 Nov 2019
Video

Jaithirth Rao

Jerry Rao, serial entrepreneur and founder of India-based real estate company Value and Budget Housing Corporation, discusses the causes of corruption in the real estate sector. He blames a regulatory system... View Details

January 1983 (Revised May 1984)
Case

Beliefs of Borg-Warner

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F. Bere. The "Beliefs," a set of general principles intended to guide business behavior, now must be given operational meaning... View Details

Keywords: Mission and Purpose; Values and Beliefs; Business Processes

Educators