Marketing Plans - Publications - Faculty & Research

03 Aug 2010
First Look

First Look: August 3

substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social cues. The Underdog Effect: The... View Details

Keywords: Martha Lagace

01 Jan 2003
News

Greylock

plans are useful exercises for concentrating the thoughts of entrepreneurs, they don't turn the heads of Greylock partners, who place their bets on people. "The principal reason for accomplishment is dedicated and competent management,"... View Details

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

purposes. Facebook makes changes In 2014, Facebook had changed the API and limited access to data, effectively closing the barn door after the horse got out. In 2018, after the scandal broke, Facebook further announced a six-point plan... View Details

Keywords: by George Riedel

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

stabilize prices, develop a plan to rationalize capacity, and so on. The mentality was that all companies should share equally in the pain; then no one will get hurt too badly. Of course, this approach leads to a perpetually uncompetitive... View Details

Keywords: by Martha Lagace & Hilah Geer

01 Dec 2016
News

Alumni Books of 2016

Publishing) How do marketing managers assess the potential for global expansion and help their firms capitalize on opportunities? This book explores which companies and products should expand internationally, what countries offer the best... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

fair trade collaborated with regulators to create codes of fair competition and influenced the administrative state’s public-private approach to market regulation. New Deal partnerships in planning borrowed... View Details

01 Jun 2010
News

MBAs on a Mission

plans that our team could use to execute different projects; then I was able to choose a couple to pursue for my own interest,” recalls Naidoo, who also cites the need to immediately shed any sense of MBA “specialness.” “At Oxfam, there... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

15 Jan 2013
First Look

First Look: January 15

Innovation Authors:Nanda, Ramana, and Matthew Rhodes-Kropf Publication:Journal of Financial Economics Abstract We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional... View Details

Keywords: Sean Silverthorne

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As technology has increased the speed of... View Details

Keywords: by James Heskett

28 Sep 2021
News

Alumni Connections Drive Career Opportunities for Students

Subsequently, Westphal returned to the Boston area and joined Providence Equity Partners founded by HBS alumnus Jonathan Nelson (MBA 1983). Finding a perfect fit for himself in private equity, Westphal didn’t consider an MBA originally and View Details

Keywords: Becca Carnahan

Web

Demystifying the Family Enterprise - Course Catalog

influence by the day. Family offices and family foundations are also family businesses and growing in numbers faster than most other businesses. The course is also useful for students who are planning to work in companies that advise or... View Details

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond restaurants. Sited within General Management, this course explores exactly that. We will run the gamut from planning for... View Details

01 Jun 2012
News

Alumni Book Briefs

creating a good narrative in selling effectively. Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger (DBA 1979) and Charles F. Kiefer, with Paul B. Brown (Harvard Business Review Press) In an environment where change is constant... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

12 Jan 2017
News

Personalizing Women’s Path to Success

group partner,” she says. “Moving from consumer products to venture capital was a pretty hard pivot. I was 30 years old and pursuing a not-so-easy industry to break into,” she admits. “However, HBS gave me an incredible opportunity to craft what I wanted to do, and a... View Details

Keywords: Jill Radsken

01 Jun 2014
News

What’s Next

potential to be a vibrant academic and enterprise zone where HBS, Harvard, and the Allston community intersect in ways that will unleash innovation. One especially exciting early development is the plan for the School of Engineering and... View Details

Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Fran Davis

Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs and has taught psychology courses (including Positive Psychology aka... View Details

20 Jan 2015
First Look

First Look: January 20

but that some children fail to follow that norm in the actual game. The gap between norm and behavior was correlated with self-regulation skills on a parent-report individual differences measure. Specifically, we show that failure to follow the norm is significantly... View Details

Keywords: Sean Silverthorne

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

Citation

Educators

01 Dec 2009
News

Robert Goodwin

talking about? Africa, for example, is littered with good intentions and strategic plans for what needs to happen. But there aren’t a lot of people on the ground who have the knowledge to follow through with implementation. A huge lesson... View Details

Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

10 Mar 2015
First Look

First Look: March 10

and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of the complex environment surrounding genetically modified foods. Purchase... View Details

Keywords: Carmen Nobel

Publications