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Show Results For
- All HBS Web
(3,831)
- People (1)
- News (641)
- Research (2,750)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
- April 2008
- Teaching Note
Exercise: Customer-Operator Letter Writing (TN)
By: Frances X. Frei
Teaching Note for [608126]. View Details
- 01 Jun 2008
- News
Faculty Research Online
advertising, particularly for determined adversaries. In this Q&A, Assistant Professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers’ risks of being defrauded and reward... View Details
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Made-up Holiday The company is throwing itself a party where all its Prime customers get the gifts. How Independent Bookstores Have Thrived in Spite of Amazon.com Independent bookstores managed to survive... View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
plans for resolution have been Toyota's substitute for crisis response. As accounts pour in about declining quality, the company parades out relatively unknown mid-level managers to quell the firestorm. It won't work. "You live by... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the Entrepreneurial View Details
Keywords: by Michael Blanding
- 01 Dec 2007
- News
A View from the Top
company in 1979, Mixon had only $10,000 of the $7.8 million asking price. But he managed to raise the rest and led the company to annual revenues of $1.5 billion (those early investors have seen Invacare’s stock grow from 2¢ to $25 a... View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Amidst Change: A Conversation with Southwest Airlines' Top Management Team," a new working paper written by HBS assistant professor Jody Hoffer Gittell, MIT professor R. John Hansman, and MIT doctoral student Anne E. Dunning. The... View Details
- 01 Mar 2007
- News
The Joy of Work
focused, where people feel they are on a mission, actually inspires creativity. An example might be an impending project launch or a customer with a critical need. In these instances, the creative team is concentrating on a problem where... View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
increasingly using ML to manage many aspects of their business operations. “There’s been an explosion,” Teodorescu says. “It’s becoming less of a field in itself and more and more of a tool for people in other fields to use.” In a new... View Details
- 01 Mar 2008
- News
HBS Records an “Excellent” Year
Fiscal year 2007 “proved to be an excellent financial and operational year for Harvard Business School,” declared CFO Richard Melnick (MBA ’92) in the School’s newly released annual report. He cited continued growth in the global economy and strong demand for View Details
- March 9, 2023
- Article
Linking Growth and the Frontline
By: Frank V. Cespedes, Jay Galeota and Michael Wong
Most strategies are about growing the business. But about one quarter of companies do not grow at all and, even before the pandemic, only one in eight achieved more than 10% revenue growth annually, according to data from S&P Global regulatory filings. One reason is a... View Details
Cespedes, Frank V., Jay Galeota, and Michael Wong. "Linking Growth and the Frontline." Sales & Marketing Management (website) (March 9, 2023).
- May 1996 (Revised November 2018)
- Case
Ecolab, Inc.
By: Ashish Nanda
By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details
Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry
Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
- 01 Sep 2009
- News
Ready for Launch
have our first customers and revenue by early fall, when we plan to start actively raising our first round of financing.” Family support: Michelle “My entire family is supportive. My sister came to the final presentation. Her son, who is... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
- 01 Sep 2004
- News
A Market-Based Prescription
physicians’ services? Health-care providers are as constrained by managed care as consumers. Other industries enjoy much greater freedom. Grocery retailers, for example, serve a variety of customers in... View Details
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
with young children. "Buying a house is usually the biggest decision that our customers make. It no longer was a priority during the pandemic." Managing multiple changes. CEOs had to View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very narrow slice. They know exactly the kind of customer they're looking at and they can go at them. Of course, this was subject then to other influences like the Russian influences, but I just felt that this goes way beyond Cambridge... View Details
- 2021
- Working Paper
CRM and AI in Time of Crisis
By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
large part to its founder's emphasis on customer relations over shareholder value. Today, Siebel has over eight thousand employees in more than 34 countries. Fortune magazine ranked the company second in its 2001 listing of the "100... View Details