Publications

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

younger, low-income) patients in Tennessee and Iowa. This case allows for a discussion of whether diversifying to serve these new populations was the key to ensuring CareMore’s successful growth or a distraction from its View Details

Keywords: Sean Silverthorne

June 1998 (Revised June 1999)
Case

Dixon Corporation: The Collinsville Plant

By: W. Carl Kester

Dixon Corp.faces the task of valuing a plant and an associated project that it is considering buying. The revisions are designed to enable the application of adjusted present value technique for valuation. A rewritten version of an earlier case. View Details

Keywords: Factories, Labs, and Plants; Valuation; Projects; Forecasting and Prediction; Acquisition; Entertainment and Recreation Industry; Technology Industry

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

1989
Article

The Creative Environment Scales: The Work Environment Inventory

By: T. M. Amabile and N. Gryskiewicz

The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details

Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques

Find at Harvard

Lindsay is a Senior Lecturer at Harvard Business School in the Entrepreneurial Management unit. She teaches Avoiding Startup Failure, Launching Technology Ventures, and Startup Bootcamp. Lindsay also serves as the HBS Faculty co-chair of the View Details

March 2008 (Revised November 2008)
Case

Databank in Africa

By: Jordan Siegel and Yi Kwan Chu

This case tackles issues of regional strategy and strategic institutional arbitrage. Databank is a financial services firm designing its regional strategy for Africa and seeking to benefit from institutional arbitrage. View Details

Keywords: Developing Countries and Economies; Local Range; Emerging Markets; Service Operations; Business Strategy; Financial Services Industry; Africa

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

By: Frank V. Cespedes

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

Read Now

25 Apr 2022
Video

Lab to Market: Course Overview with Professor Kyle Myers

January 1986 (Revised March 1993)
Case

Centex Telemanagement, Inc.

By: William A. Sahlman

Contains a description of the events surrounding the financing of Centex Telemanagement, Inc. by Sierra Ventures, a venture capital fund. The case is written from the perspective of the venture capitalists and is designed to teach students about the process of venture... View Details

Keywords: Venture Capital

October 1995
Case

Centex Telemanagement, Inc. (B)

By: William A. Sahlman and Andrew S. Janower

Contains a description of the events surrounding the financing of Centex Telemanagement, Inc. by Sierra Ventures, a venture capital fund. The case is written from the perspective of the venture capitalists and is designed to teach students about the process of venture... View Details

Keywords: Venture Capital; Financing and Loans; Financial Institutions; Business Startups

12 PM – 1 PM EDT, 16 Mar 2017
Webinars: Trending@HBS

Blended: Using Disruptive Innovation to Improve Schools

In this webinar, Michael B. Horn and Heather Staker will discuss the themes from their Amazon-bestselling book, Blended. Using the theories of disruptive innovation, Horn and Staker reveal a practical guide for designing an education system that can help all students... View Details

Reza R. Satchu

Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager and The Founder Mindset. He is also the Founder, Managing Partner and majority shareholder of Alignvest Management... View Details

December 1997
Case

Making the Grade (A)

By: Robert L. Simons

Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details

Keywords: Design; Management Systems; Performance Evaluation; Motivation and Incentives; Education Industry