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All HBS Web
(4,275)
- People (13)
- News (878)
- Research (2,456)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,399)
- Web
Investing in Change | Social Enterprise | Harvard Business School
Investing in Change Chuck Recorr Job Title Philanthropist Location Raleigh, NC Topics Nonprofit Strategy & Governance More Impact Stories A Pathway to Pursue Aspirations Mizuho Kanai 2018 While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her...
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- Web
Shivika Bhasin Archives | Social Enterprise
Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private...
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- 01 Apr 2002
- News
Q&A - Mark Fields
After HBS, he signed on with the Ford Motor Company, where he served in various capacities, including two years as managing director of Ford Argentina S.A. In 1998, he moved to Mazda (33.4 percent of which is owned by Ford) as senior...
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- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,...
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Keywords:
Logistics;
Marketing Channels;
Planning;
Time Management;
Distribution Channels;
Competitive Advantage;
Customer Relationship Management;
Information Technology;
Consumer Products Industry;
Italy
Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
- February 2016 (Revised June 2016)
- Supplement
The Maggi Noodle Safety Crisis in India (B)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Globalization;
Regulation;
Customer Relations;
Business And Government;
Safety;
Leadership;
Food;
Multinational Firms and Management;
Governance Compliance;
Crisis Management;
Customer Focus and Relationships;
Business and Government Relations;
Food and Beverage Industry;
Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (B)." Harvard Business School Supplement 116-014, February 2016. (Revised June 2016.)
- 01 Jun 2007
- News
Mission Possible
best thinking to the task of building stronger and more effective nonprofit organizations,” says Tierney. “Think of it as a Bain & Company for the nonprofit sector.” Bridgespan’s services focus on three main objectives: to increase social...
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- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
spend more than $800 billion annually on those efforts. Sales compensation plans are at the center of all this activity, the primary tool managers use to motivate and incentivize salespeople. Sales reps feed on two forms of compensation:...
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Keywords:
by Carmen Nobel
- 01 Jun 2008
- News
Immersion Program Digs Deep
see what was behind all the newspaper stories.” Post-HBS, Vitkauskas will work as a vice president in the London office of Summit Partners and focus on the markets of Central and Eastern Europe. “The immersion was an amazing way to get...
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- March 2010
- Article
Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda
By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang
A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research...
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Lilien, Gary L., Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, and Qiong Wang. "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda." Marketing Letters 21, no. 1 (March 2010): 287–299.
- April 1999 (Revised October 2001)
- Case
Motive Communications
The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a...
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Keywords:
Business Startups;
Customer Relationship Management;
Risk and Uncertainty;
Information Technology Industry
Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
- 01 Jun 2022
- News
Blissful Thinking
these three prompts: I will let go of I am grateful for And I will focus on Thinking about letting go helps crystallize and eject a swirling anxiety. Narrowing our focus helps cut through fogs of cognitive...
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Keywords:
Dan Morrell; illustration by Dan Winters
- 01 Dec 2018
- News
Hard Choices
Business schools have sometimes taught that shareholder-value maximization is the holy grail, the sole proper focus of corporate managements. So I ask, should managements be focused solely on a company’s...
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Keywords:
Seth Klarman (MBA 1982)
- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope...
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Keywords:
Barbara Krakow Gallery;
Art Gallery;
Art Market;
Art World;
Artist;
Auction House;
Primary Art Market;
Secondary Art Market;
Exhibition;
Contemporary Art;
Art Collector;
Art Dealer;
Art Fair;
No Haggle Pricing;
Extended Sales Cycle;
Christie's;
Sotheby's;
Online Art Seller;
Barbara Krakow;
Andrew Witkin;
Catalogue Raisonne;
Arts;
Small Business;
Business Model;
Transition;
Customer Relationship Management;
Fine Arts Industry;
Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
- 01 Jun 2023
- News
Righting the Ship
When Ross Stuckey (PLDA 21, 2016) joined the headquarters of the NAVSEA Warfare Centers as their capital improvement program (CIP) manager in 2016, he was charged with leading divisional managers at each of the NAVSEA WC’s 10 subsidiaries. He also was responsible for...
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Keywords:
Maureen Harmon
- Web
Shelby Longland Archives | Social Enterprise
Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private...
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- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on...
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Keywords:
Targeted Advertising;
Targeting;
Algorithmic Data;
Bias;
A/B Testing;
Experiment;
Advertising;
Gender;
Race;
Diversity;
Marketing;
Customer Relationship Management;
Prejudice and Bias;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
- December 2002 (Revised February 2003)
- Case
Wyndham International: Fostering High-Touch with High-Tech
By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.
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Keywords:
Entrepreneurship;
Competitive Strategy;
Customer Focus and Relationships;
Customer Satisfaction;
Technological Innovation;
Information Technology;
Growth and Development Strategy;
Business Strategy;
Accommodations Industry
Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
critical to enable brands to manage this risk.” Toffel’s second study, Monitoring Global Supply Chains with Short and Georgetown University McDonough School of Business Professor (and former HBS doctoral student) Andrea R. Hugill, looks...
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Keywords:
by Michael Blanding
- 01 Oct 2002
- News
Ann M. Fudge
When Ann Fudge was pursuing her MBA at HBS, she used her one-hour commute to Soldiers Field to shift gears from being the busy mother of two toddlers to a focused student handling cold calls with aplomb. Fudge managed her roles as wife,...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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