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Show Results For
- All HBS Web
(4,143)
- People (11)
- News (945)
- Research (2,748)
- Events (7)
- Multimedia (21)
- Faculty Publications (1,498)
Mary Kay Ash
Ash created a successful cosmetics company by and for women by utilizing a direct sales force and creative motivational sales techniques. At the end of its first year, Mary Kay... View Details
Keywords: Personal Care & Home Products
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Mar 2008
- News
Innovation, Inc.
will help it thrive in captivity? Three professors in the School’s Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it’s a rare quality bestowed on a chosen few, but all agree... View Details
- 01 Mar 2016
- News
Off Script
top posts at Schering-Plough and Wyeth. Are there structural reforms that could be implemented in the drug industry to lower the market-driven price of drugs? Forcing pharma firms to invest in R&D a minimum percentage of the View Details
- 01 Sep 2005
- News
WATER Ltd.
need and should not be subject to the vagaries of profit-driven management or the potential manipulation of markets. But it is these same market forces that could well drive crucial changes in water use. In... View Details
- 01 Dec 2003
- News
Flex Time
sophisticated communication systems that include detailed weekly reports from UCC’s sales force and senior managers. As long as her days may be — talking on the phone with customers, following up on issues... View Details
Keywords: Manufacturing
- Profile
Fereshteh Zeineddin
As Fereshteh Zeineddin sees it, beauty is much more than skin deep. Her passion for cosmetics (she was a L'Oreal sales manager for two and a half years) is rooted in her appreciation for what beauty can... View Details
- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
It's the most wonderful time of the year—or that's how the song goes. But this year's decline in retail sales has resulted in definitely uncheery employee layoffs and payroll cuts, a trend that is likely to continue. While the vicious... View Details
- 01 Sep 2005
- News
GE’s Immelt Urges MBAs to Dream Big, Work Hard
his 23 years at GE, where he began his career as a sales manager in the plastics division. When all is said and done, Immelt declared, “This degree you have, this thing called an MBA, is a little bit about... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and... View Details
- 18 Jul 2006
- First Look
First Look: July 18, 2006
What is missing is any role for market forces in governance, with their promise to achieve better cost effectiveness and innovation in governance practice. The authors argue that governance-linked D&O insurance is a means toward that... View Details
Keywords: Sean Silverthorne
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
Both the managers and the students had to consider areas of potential risk for LEGO in Asia, including: Uncertainty of market growth forecasts. LEGO senior director John Kelley argues in the case that to supply the most optimistic View Details
- Article
Vertical Merger, Collusion, and Disruptive Buyers
By: Volker Nocke and Lucy White
In a repeated game setting of a vertically related industry, we study the collusive effects of vertical mergers. We show that any vertical merger facilitates upstream collusion, no matter how large (in terms of capacity or size of product portfolio) the integrated... View Details
Nocke, Volker, and Lucy White. "Vertical Merger, Collusion, and Disruptive Buyers." International Journal of Industrial Organization 28, no. 4 (July 2010): 350–354.
- 01 Jun 2010
- News
Admit It: You’re in Denial
marketing produced the legendary Model T, which put America on wheels and made Ford a business titan. More than 15 million Model T autos were sold in the two decades after its introduction in 1908. But something happened. By 1927, Model T View Details
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
force of valued managers, when asked by senior management to conduct and analyze a worldwide employee survey, refused to do so. They simply did not want to be associated with what they perceived would be yet... View Details
- November 1987 (Revised September 1994)
- Case
Actmedia, Inc.
By: Frank V. Cespedes
Cespedes, Frank V. "Actmedia, Inc." Harvard Business School Case 588-036, November 1987. (Revised September 1994.)
- 01 Apr 2001
- News
New Ventures New Gains
realities. “In recent years, the student appetite for entrepreneurial ventures has increased significantly,” says HBS professor of management practice Myra M. Hart, who has studied the career trends of HBS graduates. “The contest gives... View Details
- Sep 01 2016
- Testimonial
Drawing Inspiration from Insight and Talent
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
adopt new technology have been forced by circumstances to change their processes. “Outreach really created the category,” says Melissa Fisher (MBA 1998), who recently joined Outreach as CFO to help manage... View Details
- Jun 21 2016
- Testimonial