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  • August 2005 (Revised March 2007)
  • Case

Leitax (A)

By: Noel H. Watson, Rogelio Oliva and Laura Winig
Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting... View Details
Keywords: Demand and Consumers; Supply Chain Management; Forecasting and Prediction; Supply and Industry; Manufacturing Industry; Retail Industry
Related
  • January 1983 (Revised September 1983)
  • Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology
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  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

focused on a single industry or country and has not accounted for possible variation across social contexts. This paper advances an institutional framework and predicts that gender diversity’s effect on performance is determined by both... View Details
Keywords: Dina Gerdeman
  • 11 Nov 2014
  • First Look

First Look: November 11

firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these results in a simple model that predicts when information... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

satisfy the new revenue expectations, and it was unclear whether the development hurdles could be overcome within the launch schedule. As a result, HP chose to target its small disk at the PDA and ultrathin laptop market rather than to video game manufacturers. At that... View Details
Keywords: by Clark Gilbert; Technology
  • 01 Sep 2012
  • News

The School of Life

about 25 percent turned out to be mistakes. In other words, a typical manager gets it wrong a lot. So if a “right stuff” screen doesn’t predict future success, what does? I spent a lot of time searching. It wasn’t until I came across work... View Details
Keywords: Professor Clay Christensen; Educational Services; Management
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

Many people feel pulled between work and home, have to accomplish work with constrained resources, and are facing high job demands—three factors that predict lower engagement and greater burnout. Low-cost, light touch interventions can... View Details
Keywords: by Dina Gerdeman
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

The coronavirus crisis forced health care providers to mobilize in ways few could have predicted six months ago, revealing not only the system’s weaknesses but its profound ingenuity. Within weeks, providers worldwide set up drive-through... View Details
Keywords: by Danielle Kost
  • 07 Apr 2015
  • First Look

First Look: April 7

invest in external R&D to acquire new product lines and in internal R&D to improve their existing product lines. A baseline model derives the theoretical implications of weaker scaling for external R&D versus internal R&D, and the resulting View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

various disciplines. Recent work has begun to focus on a previously overlooked factor predicting dishonest behavior: the beneficiary or victim of dishonest acts. In two laboratory experiments, we manipulate the level of resources... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

example, may have been designed to serve various segments. But in fact they take advantage of how difficult it is for customers to predict their needs (such as how many cell phone minutes they'll use each month) and make it hard for them... View Details
Keywords: Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number of military officers familiar with strategic... View Details
Keywords: by Susan Young
  • 28 Apr 2022
  • Blog Post

Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities

with new EV models from VW and General Motors. “They are superior to internal combustion engine cars,” she said. And, there are efforts to make EVs more affordable. In early April of 2022, GM CEO Mary Barra announced a partnership with Honda to produce less expensive... View Details
  • 02 Jun 2010
  • First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition... View Details
Keywords: Martha Lagace
  • 27 Jan 2016
  • Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

result of circumstance and situation. Minor disagrees. “That’s the distinction I was trying to make here--that it is some type of individual characteristic that will predict not only productivity and some of these other behaviors, but... View Details
Keywords: by Roberta Holland
  • 12 Apr 2004
  • Research & Ideas

What Great American Leaders Teach Us

the context in which specific CEO candidates were successful. It is all too easy to ignore both the past contextual framework of success and the present one. Are they aligned? Does success in one context predict success in a new one?... View Details
Keywords: by Sean Silverthorne
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

denial as a particular risk for large, established organizations as much as for young, entrepreneurial firms? Is denial a predictable downside to success? A: Denial is more endemic to older firms because it so often results from stubborn... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 01 Dec 2020
  • News

The Camel and the Unicorn

become even more popular as the COVID-19 pandemic has made both the Valley’s products and its real estate prices seem ever more impractical. But if those dire predictions come true, it might not be because of inflated valuations. It could... View Details
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

in the diabetic space, became MannKind’s marketing partner and helped launch Afrezza in February, 2015. Although the drug had a black box warning and required doctors to perform a lung test on patients, expectations were high, with some analysts View Details
Keywords: Sean Silverthorne