Filter Results:
(2,735)
Show Results For
- All HBS Web
(3,941)
- People (1)
- News (641)
- Research (2,735)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
Show Results For
- All HBS Web
(3,941)
- People (1)
- News (641)
- Research (2,735)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
Sort by
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
processes of production and distribution. This was a massive innovation over the older model of a single owner who tried to oversee everything. Under managerial capitalism, ownership became dispersed, but control remained concentrated in the View Details
Keywords: by Martha Lagace
- October 2003 (Revised January 2005)
- Case
Microsoft: Launching the Smart Watch
By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details
Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry
Gourville, John T., and Christina L. Darwall. "Microsoft: Launching the Smart Watch." Harvard Business School Case 504-004, October 2003. (Revised January 2005.)
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl Sasser produced the Benihana case in 1972 with research associate... View Details
Keywords: by Garry Emmons
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn... View Details
- 14 Jan 2014
- First Look
First Look: January 14
http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as eBay and Facebook create value by... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
arbitrary contextual factors." The research should prove useful to marketing firms, which often use online quizzes and games to garner detailed demographic information. But the findings also highlight a catch-22 situation for conscientious companies. While these firms... View Details
Keywords: by Carmen Nobel
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management, enhanced customer responsiveness, and... View Details
Keywords: by Staff
- 26 Aug 2008
- First Look
First Look: August 26, 2008
b01/en/common/item_detail.jhtml?id=808033 The Home Depot, Inc. Harvard Business School Case 608-093 For its first 20 years, Home Depot was known for its entrepreneurial spirit and focus on customer service. Merchandising, purchasing, and... View Details
Keywords: Sean Silverthorne
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
2002 he was CEO of Philips China, Hong Kong, and Taiwan. He pointed to Unilever's early experience in China as a cautionary tale. Unilever had done well selling high-end soap products elsewhere, but in China it had a difficult time convincing View Details
Keywords: by Julie Jette
- 28 Jun 2016
- First Look
June 28, 2016
forthcoming Management Science The First Deal: The Division of Founder Equity in New Ventures By: Hellmann, Thomas F., and Noam Wasserman Abstract—We examine the trade-off between efficiency and equality within the context of... View Details
Keywords: Sean Silverthorne
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
Technology and Operations Management Unit at Harvard Business School, and Mike Toffel, the Senator John Heinz Professor of Environmental Management at HBS, experts in scheduling and in inspections,... View Details
- March 2001 (Revised July 2002)
- Case
WingspanBank.com (B): Should This Bird Still Fly?
By: Sandra J. Sucher and Stacy McManus
WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)
- 06 Feb 2007
- First Look
First Look: February 6, 2007
expenditures); nor had the company announced its exit to the outside world. Because divisional and operating managers—as well as customers and capital markets—have such a powerful impact on the realized strategy of the firm, senior View Details
Keywords: Martha Lagace
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
global organizations, with PetroChina currently leading the list with a market value of more than $1 trillion. The impact of this phenomenon on competition is interesting. Just ask the manager of a privately-owned global corporation how... View Details
Keywords: by Jim Heskett
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
Entrepreneurs and managers who can't adapt to the fast pace of change in the world—"a world that should be on Prozac"—are likely to miss out on opportunities in the years to come, says HBS Professor Howard Stevenson. The good... View Details
Keywords: by Sean Silverthorne
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details
- 07 Dec 2010
- First Look
First Look: Dec. 7
underlying your strategy and analyze how it's implemented through your business processes and structures. Drawing on decades of research into performance management systems and organization design, Seven Strategy Questions is a... View Details
Keywords: Sean Silverthorne