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  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

is using eye-tracking software to monitor participants' viewing patterns as they look at pictures and short movie clips. Almost without fail, they look at faces before their eyes go anywhere else—even if the faces are inanimate, Looser... View Details
Keywords: by Carmen Nobel
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Erasing Racism Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Business School Case 610-036 Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films... View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

order when should DVDs are rented before want DVDs. Specifically, a 1.3% increase in the probability of a reversal in preferences (from a baseline rate of 12%) ensues if the first of two sequentially rented movies has more should and... View Details
Keywords: Martha Lagace
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

settlement and formally apologizes on behalf of the British government, June 2013 Shortly thereafter, John Hart, the movie producer behind Boys Don’t Cry and Revolutionary Road, bought the rights to develop a film based on Imperial... View Details
Keywords: by Carmen Nobel
  • 14 Oct 2014
  • First Look

First Look: October 14

founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was viewed as mature, and rapidly changing technology was giving consumers a widening range... View Details
Keywords: Carmen Nobel
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

little bit like the movie business. In years when you have Lord of the Rings, life is wonderful. But in years when you have Hollywood Cop, it's miserable. In the years in which Apple has missed or hasn't had hit products, life has been... View Details
Keywords: by Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

competitive landscape, Cineplanet, the leading movie cinema chain in Peru, hired a team of IDEO designers to reinvent the movie-going experience for Peruvians. Cineplanet’s management team wishes to better align the company’s operating... View Details
Keywords: Carmen Nobel
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

recruited star with a track record of box office successes or with a strong artistic reputation. Finally, in an extension to the study, I do not find that the involvement of stars in movies increases the valuation of film companies that... View Details
Keywords: Martha Lagace
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

live concerts and merchandising (for music) and product placements (for movies and network shows), will become essential for the financial health of media companies. This will involve setting up "creative" contracts with artists... View Details
Keywords: by Sean Silverthorne; Music
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and... View Details
Keywords: Martha Lagace
  • 30 Jan 2018
  • First Look

January 30, 2018

https://cb.hbsp.harvard.edu/cbmp/product/317097-PDF-ENG Harvard Business School Case 317-100 Raj Kapoor: The Socialist Showman This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

college campuses and other venues concerned with shootings? Should SST adapt the hardware and the software for indoor applications, like shopping malls and movie theaters? Was the next step in the company’s growth a move towards citywide... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace

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