Filter Results:
(4,529)
Show Results For
- All HBS Web
(4,529)
- People (5)
- News (870)
- Research (2,736)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,308)
Show Results For
- All HBS Web
(4,529)
- People (5)
- News (870)
- Research (2,736)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,308)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
games. Marketers are now trying to produce much shorter video clips to promote their content on a variety of digital channels. This research is the first to propose an approach to produce such clips and to... View Details
Keywords: Dina Gerdeman
- Web
Organizational Behavior - Faculty & Research
Collaboration Can Be Either Assets or Liabilities to Pursuing Growth in New Sectors By: Ryan Raffaelli Fall 2024 | Article | MIT Sloan Management Review In more than a decade of researching innovation, I have observed how organizations... View Details
- Web
Globalization - Faculty & Research
and Louis Wells on foreign investment in emerging markets - helped pave today’s global research path. Supported by eight Global Research Centers that facilitate our contact... View Details
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- October 2005 (Revised January 2009)
- Background Note
Corporate Valuation and Market Multiples
By: Timothy A. Luehrman
Provides a basic introduction to the use of market multiples for business valuation. Explains the method's reliance on the Law of One Price, sets forth the basic steps for using the method, and reviews some practical issues arising in its application. View Details
Luehrman, Timothy A. "Corporate Valuation and Market Multiples." Harvard Business School Background Note 206-039, October 2005. (Revised January 2009.)
- 21 Oct 2011
- Working Paper Summaries
Market Interest in Nonfinancial Information
- July 2008 (Revised May 2009)
- Teaching Note
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510 View Details
- Web
Business History - Faculty & Research
employed including coding and the application of machine learning to undertake facial and text analysis of CEM interviews. Keywords: Emerging Economies ; Oral History ; Emerging Markets ; Business History ; View Details
- Web
Finance Curriculum - Faculty & Research
create value. Topics covered include: Basic analytical skills and principles of corporate finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted... View Details
- 30 Sep 2020
- News
How Nonprofit Foundations Can Sustainably Fund Disease Research
- Web
Featured Topics - Faculty & Research
History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global Society Institute for Strategy... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care Markets By: Chandra, Amitabh, Benjamin Handel,... View Details
Keywords: Sean Silverthorne
- October 2006 (Revised August 2008)
- Background Note
Performing Industry Research to Inform Investment Decisions
Conducting thorough research about an industry is often an important component of investment analysis. Written specifically for HBS MBA students, provides guidance on how to perform industry research to inform investment decisions. Provides detailed information about... View Details
El-Hage, Nabil N., and Ann Cullen. "Performing Industry Research to Inform Investment Decisions." Harvard Business School Background Note 207-069, October 2006. (Revised August 2008.)
- 01 Dec 2018
- News
Research Is the Foundation
Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had... View Details
- 01 Mar 2015
- News
Research Brief: Political Capital
It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that money? In a new working paper, HBS... View Details
- Web
Research - Private Capital Project
Research Research November 2024 Case Moonfare and the Democratization of Private Equity By: Victoria Ivashina and Srimayi Mylavarapu Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the... View Details
- Web
Health Care - Faculty & Research
Bandiera and B. Kelsey Jack A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform... View Details
- 2009
- Working Paper
Farsighted Stability for Roommate Markets
By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl
Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details
Klaus, Bettina-Elisabeth, Flip Klijn, and Markus Walzl. "Farsighted Stability for Roommate Markets." Harvard Business School Working Paper, No. 09-135, May 2009.
- Web
Faculty & Research - Business History
Faculty & Research Faculty & Research Harvard Business School faculty members have made notable contributions to the history of business. Faculty research is diverse, based in... View Details