interviewing - Publications - Faculty & Research

October 1982
Supplement

Southwest Airlines: Interview with Lamar Muse, January 1978, Video

Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details

Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry

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2019
Interviews

Interview with Rae Johnson on "The Embodiment of Courage"

20 Jan 2021
News

Ask an Expert: I Freeze Up During Job Interviews

March 1982
Supplement

British Steel: Interview with Sir Monty Finniston (Abridged), Video

By: John P. Kotter

Keywords: Metals and Minerals; Steel Industry; United Kingdom

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June 1995
Supplement

Time Life, Inc.: An Interview with John Fahey, Videotape

By: David A. Garvin

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24 Jun 2010
News

Interview with Professor Geoffrey Jones, author of Beauty Imagined

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

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December 2014
Supplement

Interview with Anders Byriel and Mads Nygård: Kvadrat

By: Boris Groysberg and Sarah L. Abbott

Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, and Mads Nygård, SVP of Strategy & Organization at Kvadrat, discuss the challenges and opportunities faced by the company. They elaborate on areas covered in the case including: 1.) Asia; 2.) Soft... View Details

Keywords: General Management; Organization Behavior; Strategy; Performance Management; Leadership; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Human Resources; Manufacturing Industry; Denmark

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March 2007
Supplement

Sonoco Products Co.: Interview with Cindy Hartley, video

By: Boris Groysberg, David A. Thomas and David Lane

Keywords: Energy; Media; Energy Industry

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May 2005
Supplement

Otis Elevator: An Interview with Ari Bousbib (video)

By: F. Warren McFarlan and Brian DeLacey

CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details

Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Construction Industry; Manufacturing Industry; Consumer Products Industry

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