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Show Results For
- All HBS Web
(1,439)
- News (484)
- Research (814)
- Events (5)
- Multimedia (2)
- Faculty Publications (399)
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details
Keywords: by Kristen Senz
- January 2015
- Article
Costly Third-party Punishment in Young Children
By: Katherine McAuliffe, Jillian J. Jordan and Felix Warneken
Human adults engage in costly third-party punishment of unfair behavior, but the developmental origins of this behavior are unknown. Here we investigate costly third-partypunishment in 5- and 6-year-old children. Participants were asked to accept (enact) or reject... View Details
Keywords: Third-party Punishment; Inequity Aversion; Social Cognition; Cooperation; Fairness; Behavior
McAuliffe, Katherine, Jillian J. Jordan, and Felix Warneken. "Costly Third-party Punishment in Young Children." Cognition 134 (January 2015): 1–10.
- 18 Aug 2015
- News
Can Reusable Bags At The Grocery Store Change What People Buy?
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
Y.J. Chua and Xi Zou, an assistant professor at London Business School, suggest that luxury goods have an important effect on human behavior that is only now becoming clear—and that may have implications for... View Details
Keywords: by Sarah Jane Gilbert
- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
- December 2022
- Article
The Rise of People Analytics and the Future of Organizational Research
By: Jeff Polzer
Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details
Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
Polzer, Jeff. "The Rise of People Analytics and the Future of Organizational Research." Art. 100181. Research in Organizational Behavior 42 (December 2022). (Supplement.)
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
Summing Up What is the Proper Role of Judgment in Decision-Making? There is a seemingly universal (and currently popular) quest for rational processes—what Hamilton Carvalho terms "cognitive repairs"—to counter the foibles of View Details
Keywords: by James Heskett
- 2016
- Working Paper
Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference
By: Scott Duke Kominers, Xiaosheng Mu and Alexander Peysakhovich
Human information processing is often modeled as costless Bayesian inference.
However, research in psychology shows that attention is a computationally costly and potentially limited resource. We study a Bayesian individual for whom computing posterior beliefs is... View Details
Kominers, Scott Duke, Xiaosheng Mu, and Alexander Peysakhovich. "Paying (for) Attention: The Impact of Information Processing Costs on Bayesian Inference." Working Paper, February 2016.
Flying Without a Net: Turn Fear of Change into Fuel for Success
Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details
- June 1998
- Article
Reward, Intrinsic Motivation, and Creativity
By: B. A. Hennessey and T. M. Amabile
Comments on R. Eisenberger and J. Cameron's (see record 1996-06440-007) discussion on the impact of reward on creativity. The authors argue that Eisenberger and Cameron overlooked or failed to adequately explain several demonstrations of lower creativity on rewarded... View Details
Hennessey, B. A., and T. M. Amabile. "Reward, Intrinsic Motivation, and Creativity." American Psychologist 53, no. 6 (June 1998): 674–675.
- 15 Dec 2010
- Working Paper Summaries
Cognitive Barriers to Environmental Action: Problems and Solutions
Keywords: by Lisa L.Shu & Max H. Bazerman
- 17 May 2019
- News
How Asking Multiple People for Advice Can Backfire
New Perspectives on Regulation
New regulation shouldn't rely on old ideas. Since the 1960s, influential research on government failure helped to drive the movement for deregulation and privatization. Yet even as this branch of research was flourishing, very different ideas were sprouting in the... View Details
- 2023
- Article
Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control
By: Susanna Gallani
Can managers use monetary incentives to elicit cooperation from workers they cannot reward for their efforts? I study “conduit incentives,” an innovative incentive design, whereby managers influence bonus-ineligible workers’ effort by offering bonus-eligible employees... View Details
Keywords: Organizational Behavior Modification; Peer Monitoring; Persistence Of Performance Improvements; Crowding Out; Implicit Incentives; Compensation; Healthcare; Social Pressure; Image Motivation; Incentives; Motivation; Performance; Behavior; Motivation and Incentives; Compensation and Benefits; Governing Rules, Regulations, and Reforms; Organizational Culture; Health Industry; California
Gallani, Susanna. "Conduit Incentives: Eliciting Cooperation from Workers Outside of Managers' Control." Accounting Review 93, no. 3 (2023): 1–28.
- Blog
Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety
CREATE PSYCHOLOGICAL SAFETY? It's a natural human tendency to hold back ideas and shy away from disagreeing with the boss. To avoid being perceived as ignorant, we don't ask questions. To avoid being thought of as incompetent, we don't... View Details
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)