Publications

January 1975 (Revised October 1985)
Case

General Foods: Food Service Division (A)

03 Aug 2022
News

Opinion: Food Inflation Remains Stubbornly High in U.S. and Europe

05 Jan 2017
Cold Call Podcast

The American Food Paradox: Growing Obese and Going Hungry

Keywords: Food & Beverage

Research Summary

New Technologies and the Future of Food and Nutrition

By: Ray A. Goldberg

Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

Read Now

October 1988 (Revised November 1988)
Case

NutraSweet Co.: Technology to Tailor-Make Foods

By: Ray A. Goldberg

Keywords: Food; Information Technology; Competitive Strategy; Food and Beverage Industry

March 2022 (Revised March 2024)
Supplement

Hometown Foods Spreadsheet Supplement for Instructors

By: Julian De Freitas, Jeremy Yang and Das Narayandas

January 2020
Supplement

Clover Food Lab in 2016 (B)

By: Lena G. Goldberg and Michael S. Kaufman

November 1999 (Revised December 1999)
Case

U.S. Government and Food Safety, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

Keywords: Business and Government Relations; Food; Safety; Food and Beverage Industry; Food and Beverage Industry; United States

01 May 2015
News

Startup’s goal: Stop food safety violations before they happen

2017
Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano

This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details

Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States

SSRN

Read Now

March 2016
Case

Advanced Leadership Pathways: Doug Rauch and the Daily Table

By: Rosabeth Moss Kanter, Peter Zimmerman and Penelope Rossano

Former Trader Joe’s President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city... View Details

Keywords: Food Waste; Poverty; Food Security; Food Labeling; Nonprofit; Food; Social Entrepreneurship; Social Enterprise; Nonprofit Organizations; Nutrition; Health

Educators

May 2024 (Revised May 2024)
Case

Market by Met Council: Revolutionizing Food Pantries in the Digital Age

By: Elisabeth Paulson and Michael W. Toffel

In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital... View Details

Keywords: Customer Focus and Relationships; Digital Transformation; Nonprofit Organizations; Service Operations; Human Needs

Educators

15 Aug 2019
News

Finding a Fix for Food Allergies

Life-threatening food allergies affect 30 million Americans and one in 12 children, and yet there are no FDA-approved treatments or cures. These sobering facts became alarmingly real to Elise and Greg Bates (both MBA 2000) four years ago... View Details

June 1999 (Revised November 2012)
Teaching Note

Jollibee Foods Corporation (A) and (B) (TN)

By: Christopher A. Bartlett

Teaching Note for (9-399-007) and (9-399-113). View Details

Keywords: Food; Food and Beverage Industry

1994
Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan

Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details

Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry

September 2012
Article

Food Choices of Minority and Low-Income Employees: A Cafeteria Intervention

By: Douglas E. Levy, Jason Riis, Lillian M. Sonnenberg, Susan J. Barraclough and Anne N. Thorndike

Background: Effective strategies are needed to address obesity, particularly among minority and low-income individuals.

Purpose: To test whether a two-phase point-of-purchase intervention improved food choices across racial, socioeconomic (job... View Details

Keywords: Working Conditions; Safety; Governing Rules, Regulations, and Reforms; Competitive Advantage; Cost